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Old 03-26-2019, 10:31 AM
 
Location: Denver CO
20,287 posts, read 11,090,044 times
Reputation: 30158

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The video is brief.

I think it's improvement, how about you?

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Old 03-26-2019, 10:36 AM
 
Location: Aurora, CO
6,412 posts, read 9,942,889 times
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I like it, but I think it's more than a little disingenuous/Machiavellian to use the phrase "no additional cost." It may not have cost them an outside fee to have a third-party come up with the change, but the cost to deploy the new logo on vehicles, buildings, websites, etc, is not insignificant.
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Old 03-26-2019, 11:04 AM
 
Location: Denver CO
20,287 posts, read 11,090,044 times
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Quote:
Originally Posted by bluescreen73 View Post
I like it, but I think it's more than a little disingenuous/Machiavellian to use the phrase "no additional cost." It may not have cost them an outside fee to have a third-party come up with the change, but the cost to deploy the new logo on vehicles, buildings, websites, etc, is not insignificant.
Yes, I agree with that, but hopefully there will be more information available about all of that now that the logo has been unveiled. I'm guessing there is some money in the budget for ongoing maintenance that would involve signage where the new one could be deployed at minimal, if any, additional cost, but are they going to spend a large amount of money replacing existing signage? Not enough info on that yet.
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Old 03-26-2019, 04:40 PM
 
3,027 posts, read 3,765,203 times
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I don't really care much about it. The old logo was passable, boring. This one is ok but pretty busy using as many colors as possible, with a purpose I assume. If there was a third choice, there is a good chance it would win. There is likely to be another in future.
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Old 03-26-2019, 07:28 PM
 
1,509 posts, read 2,753,685 times
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I like it. Didn't like the old (current) one.
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Old 03-26-2019, 09:46 PM
 
Location: Denver CO
654 posts, read 197,012 times
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Thank goodness our new governor dealt with this right out of the gate At least we've got our priorities straight
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Old 03-27-2019, 07:14 AM
 
Location: Colorado Springs
2,942 posts, read 1,941,904 times
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Its okay. The previous one was pretty boring, but the new one doesn't do much for me either. IMO, its too busy.

And I agree with bluescreen that its design may have been "free" of outside consultants and fees, but the roll out of it will come with significant costs as all documents, cards, letterhead, vehicles, garments, web sites, etc implement this and the wide pallet of colors requiring multiple screenings for the design.
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Old 03-27-2019, 07:52 AM
 
28 posts, read 3,939 times
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I like it. Now to go out and tear down the old ones for my collection (just joking, sort of).
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Old 03-27-2019, 08:13 AM
 
Location: Wyoming
9,341 posts, read 17,064,070 times
Reputation: 13866
Quote:
Originally Posted by bluescreen73 View Post
I like it, but I think it's more than a little disingenuous/Machiavellian to use the phrase "no additional cost." It may not have cost them an outside fee to have a third-party come up with the change, but the cost to deploy the new logo on vehicles, buildings, websites, etc, is not insignificant.
Not only that, but the cost of a 4-color process compared to the single spot color is considerable.

To me the new one is much more attractive, but I've got to admit that it looks a little like design by committee.
"We've gotta have a tree!"
"Has to have a mountain!"
"The Sun!"
"More colors!"
"A big C for Colorado!"
"Not enough. Spell out Colorado!"

Designer: "Okay, Everybody happy now?"
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Old 03-27-2019, 08:56 AM
 
Location: Denver CO
20,287 posts, read 11,090,044 times
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At least according to this report, it really will be minimal cost involved

Quote:
To save money, the logos will only be changed during normal replacement cycles in each office, meaning they will use remaining stationary until they run out and until other branding, like vehicles, need to be replaced.
https://denver.cbslocal.com/2019/03/...ew-state-logo/

If this is really the case, then I'm all for it, because I do think it's much more attractive
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