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People who watch the show aren't stupid. They know any small to major city has pocket areas of crime. Even if it is one of the safest cities in the US (NYC, etc....).
My friends actually like the show who know I'm from Columbia, and say Richland County is the most entertaining segment. I highly doubt people in California, Washington, Florida, etc. are even thinking about Columbia SC or Richland County. So any I think any exposure to the city/county is good.