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Old 03-09-2011, 03:58 PM
 
1,271 posts, read 4,023,588 times
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...long story short (gotta get back to work)

Considering cost and overall effectivesness, which program is best for print ads? At the moment I am using Photoshop 7 (yes I know it's old) but wanted to get some other opinions.
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Old 03-09-2011, 04:27 PM
 
Location: Huntington Beach, CA
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Print ads?
Indesign is the standard.
Most publishers are accepting (and prefer) .pdf documents

I know quite a few print designers that are using photoshop for print.

Biggest issues that publishers have: font compatibility, photos and graphics that are not 300 dpi at size and/or not in CMYK.

Take a class at a recogized college or tradeschool that is using any adobe product and you can get student pricing on the creative suite. (and yes it is the full blown version)
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Old 03-10-2011, 05:39 AM
 
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Thanks for the response!
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Old 03-10-2011, 08:03 AM
 
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I would say if you have one app, it would be Photoshop, then InDesign, then Illustrator by need and effectiveness. If you can get the suite of apps you'd be good. With PS you just need to ensure you set up your doc for print quality correctly.
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Old 03-10-2011, 08:18 AM
 
Location: Cleveland, Ohio
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A good, and apparently underated program, is Microsoft Publisher.
Much easier for the novice to learn.
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Old 03-10-2011, 09:47 AM
 
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Awesome idea!

Quote:
Originally Posted by Peregrine View Post
A good, and apparently underated program, is Microsoft Publisher.
Much easier for the novice to learn.
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Old 03-10-2011, 09:49 AM
 
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Funny, I have Photoshop and Illustrator ....I also have ImageReady but thought I'd do a little research to see if it was InDesign that I needed to produce the print ads I wanted to do for my business.
Thank you for the great advice.

Quote:
Originally Posted by Sayantsi View Post
I would say if you have one app, it would be Photoshop, then InDesign, then Illustrator by need and effectiveness. If you can get the suite of apps you'd be good. With PS you just need to ensure you set up your doc for print quality correctly.
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Old 03-10-2011, 09:53 AM
 
Location: Huntington Beach, CA
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Quote:
Originally Posted by Peregrine View Post
A good, and apparently underated program, is Microsoft Publisher.
Much easier for the novice to learn.
Please. Many professional printers will not even accept publisher files.

May be fine if you are just printing off a laser printer. As far as I know publisher still does not support CMYK

I've seen good quality work come off of MSWord. Biggest problem using any MS product is font support when working across platforms.
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Old 03-10-2011, 09:55 AM
 
Location: Huntington Beach, CA
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Quote:
Originally Posted by Bjones1976 View Post
Funny, I have Photoshop and Illustrator ....I also have ImageReady but thought I'd do a little research to see if it was InDesign that I needed to produce the print ads I wanted to do for my business.
Thank you for the great advice.
Illustrator is an excellent layout program for ads.
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Old 03-10-2011, 09:44 PM
 
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Quote:
Originally Posted by Bjones1976 View Post
Funny, I have Photoshop and Illustrator ....I also have ImageReady but thought I'd do a little research to see if it was InDesign that I needed to produce the print ads I wanted to do for my business.
Thank you for the great advice.
PS and Illustrator are all you need - you just need to create docs with the proper CMYK, resolution, package fonts appropriately, etc. PDFs work well for final versions.
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