The ratings companies experimented with this back in the 70s and 80s and nobody much paid attention to it. When they saw how inattentive so many people were to what was playing on their TVs at the time, they realized that the data about who was watching and what they were doing while they were watching was a real powder keg that would have frightened away advertisers in droves.
Web media already collects data about who is reading web ads and targets ads accordingly. [moderator cut - sorry, we cannot mention ads] I don't see why people would find it so disturbing that the far less invasive medium of television wants to do the same thing.
Last edited by Administrator; 07-13-2008 at 05:25 AM..
Reason: moderator cut - sorry, we cannot mention ads