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Old 08-10-2015, 09:20 PM
 
Location: Oakland, CA
26,878 posts, read 28,176,944 times
Reputation: 26003

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Target is making the toy aisles gender neutral.

Target Will Stop Separating

Oddly, some people are really POed about this.
Target To Stop Separating 'Girl' And 'Boy' Toys, Some People Are PISSED - Scary Mommy

I think this is a good move!
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Old 08-10-2015, 09:26 PM
 
Location: Pacific Beach/San Diego
3,464 posts, read 2,277,172 times
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A lot of the toys sort of defy traditional standards. You look at the Disney Jr/Sprout/Nick Jr shows: there is always both genders involved in their shows (girls on Jake and the Neverland Pirates and Paw Patrol; boys on Sophia the First and Doc McStuffins). As such, why not just present it as toys and let the kids and parents pick out what they want?
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Old 08-10-2015, 09:52 PM
 
2,004 posts, read 1,141,435 times
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What Target does has very little effect. Long before children can read a sign that says "boys" or "girls" parents have already bought and given the kids toys. The same with clothing colors. When is the last time you visted a home where the boy's room was painted pink? If a parent took their children who can't yet read into Target and bought Barbie dolls for the child, think the kid knows if it came from a boy's aisle or girl's aisle? The kid can't read. They can however associate when their room is blue and the little girls room is pink. By the time the kids can read the signs, what Target does, doesn't matter one bit.
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Old 08-10-2015, 10:00 PM
 
Location: Denver area
21,142 posts, read 22,127,166 times
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I have no idea why anyone would be upset about Target removing signs that indicate whether a toy is marketed to girls or to boys. Why was this needed to begin with? Toys are toys. A child is interested in them...or not. Buy what your child is interested in. Pretty easy. You shouldn't need a gender indicator to help with that decision.
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Old 08-10-2015, 10:11 PM
 
Location: Mountain Home, ID
1,955 posts, read 2,882,592 times
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I think it's a good move. Many toys are intended for both boys and girls, and having the toy section divided by gender causes confusion over where a shopper can find what. Combining it into one category also gives stores more flexibility on product placement.

Seriously though, I about busted a gut laughing at some of those moronic objections posted in the second link.

For the record, I'm a woman and I've always hated pink. It's a shame it seems to be the favored color for marketing products toward women, even when we're adults.
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Old 08-10-2015, 11:01 PM
 
Location: Oakland, CA
26,878 posts, read 28,176,944 times
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Quote:
Originally Posted by Hesster View Post
I think it's a good move. Many toys are intended for both boys and girls, and having the toy section divided by gender causes confusion over where a shopper can find what. Combining it into one category also gives stores more flexibility on product placement.

Seriously though, I about busted a gut laughing at some of those moronic objections posted in the second link.

For the record, I'm a woman and I've always hated pink. It's a shame it seems to be the favored color for marketing products toward women, even when we're adults.
Oh I was dying, that lady who was like, I am not going to drive through the parking lot. LOL!!!
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Old 08-10-2015, 11:02 PM
 
2,004 posts, read 1,141,435 times
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Quote:
Originally Posted by Hesster View Post
I think it's a good move. Many toys are intended for both boys and girls, and having the toy section divided by gender causes confusion over where a shopper can find what. Combining it into one category also gives stores more flexibility on product placement.

Seriously though, I about busted a gut laughing at some of those moronic objections posted in the second link.

For the record, I'm a woman and I've always hated pink. It's a shame it seems to be the favored color for marketing products toward women, even when we're adults.
Marketing is geared to people respond to. Long before a child even knows what the differences are between biys and girls, parents have already decided which toys get bought for girls and which are bought for boys. While Target is trying to do the right thing, it makes no difference. Parents are the onea buying the toys and those parents that distinguish between girls and boys toys aren't going to do anything different because Target removed some signs.
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Old 08-10-2015, 11:04 PM
 
2,004 posts, read 1,141,435 times
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This is a joke. If Target really wanted to attempt influencing change or removing pressure in buying, then why didn't they put all the kids clothing only according to type of clothing such as upper wear and lower wear? Gee, whoda thunk?
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Old 08-10-2015, 11:10 PM
 
Location: Oakland, CA
26,878 posts, read 28,176,944 times
Reputation: 26003
Quote:
Originally Posted by Year2525 View Post
This is a joke. If Target really wanted to attempt influencing change or removing pressure in buying, then why didn't they put all the kids clothing only according to type of clothing such as upper wear and lower wear? Gee, whoda thunk?
Sizes are different in clothing.
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Old 08-10-2015, 11:14 PM
 
Location: Mountain Home, ID
1,955 posts, read 2,882,592 times
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Quote:
Originally Posted by Year2525 View Post
Marketing is geared to people respond to. Long before a child even knows what the differences are between biys and girls, parents have already decided which toys get bought for girls and which are bought for boys. While Target is trying to do the right thing, it makes no difference. Parents are the onea buying the toys and those parents that distinguish between girls and boys toys aren't going to do anything different because Target removed some signs.
Not saying it's going to make a difference in what people buy for kids. I'm saying not having the toy aisles broken up into hard gender lines will make things that aren't marketed specifically for boys or girls easier to find.

And once they get to a certain age, kids have their own preferences anyway. Personally, I hated dolls and the only Barbie I ever got as a kid ended up with her head as a pencil topper. Transformers and G.I. Joe were more my style.
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