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Coca-Cola issued a rare apology and was forced to pull an online advert which was deemed offensive to Mexico’s indigenous people by consumers, media and advocacy groups in the country.
The ad shows fair-skinned, attractive, young people turning up at an indigenous town bearing gifts of sugary fizzy drinks and a Christmas tree for the overawed locals. The company said its ad, set in the Mixe town of Totontepec in the state of Oaxaca, was meant to “convey a message of unity and joy”. Instead, it “reproduced and reinforced stereotypes of indigenous people as culturally and racially subordinate”, according to activists, who want the company sanctioned by the government’s anti-discrimination commission.
Anything you say/do is offensive to *somebody* these days... sheesh.
I cannot agree more with your statement. On the other hand, I'm glad indigenous are learning to play the black/Jew I'm a victim card, since in both cases the media has taken a clue about them and their issues have become mainstream, not just minor issues that no one care to hear.
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