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Old 09-27-2011, 10:52 PM
 
Location: Upper East Side of Texas
12,498 posts, read 26,925,069 times
Reputation: 4890

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Downtown's Chase Tower gets a blue redo
Published - Sep 27 2011 06:40PM EST

By Steve Brown, The Dallas Morning News


Photo provided by WFAA

Sept. 27Downtown Dallas' skyline lightshow is about to get a bright blue addition.

Starting Wednesday night the 55-story Chase Tower on the central business district's northeast side will be permanently illuminated with blue lights.

Both the north and south sides of the skyscraper will be accented in Chase Bank's signature blue lighting. And the "keyhole" at the top of the office tower will also get blue lights.

A lighted blue Chase logo will be added to the crown of the building.

"This is another way to plant the Chase flag in Dallas, where our bank is a major employer and leading community supporter," Elaine Agather, chairman of Chase in Dallas, said in a statement. "Chase has more than 13,500 employees in North Texas, and we're contributing $4 million to two landmark projects in downtown Dallas Woodall Rogers Park and construction of the Perot Museum of Nature and Science."

The skyscraper's owner, Houston-based Hines, is hoping the tower spotlighting will be well received.

And the nighttime marketing effect is energy efficient to boot, said Hines senior vice president George Lancaster.

"It's not neon or anything with gas," Lancaster said. "It's a newer technology that doesn't use nearly as much energy."

The blue LED lighting has already undergone some discreet tests.

"Tonight there will be some testing starting at 8 p.m.," said Chase spokesman Greg Hassell. "Tomorrow night will be the first full night of illumination."

Built in 1987, the Chase Tower at 2200 Ross previously had some floodlights on the opening through the top of the building.

Originally the building had a series of flashing lights along the curved roof of the tower. But that feature was discontinued more than a decade ago.

Chase Tower will join the green-lit Bank of America Plaza, Reunion Tower and Renaissance Tower with the largest night light shows.

New buildings on the skyline are also adding light accents including the new Omni Dallas convention hotel, which has bands of LED lights along all sides of the building.

"It's like the electric skyline in Dallas," Lancaster said.

Hines REIT has owned the 1.3 million-square-foot Chase Tower since 2007.
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Old 09-28-2011, 06:33 AM
 
6 posts, read 9,342 times
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Exciting!
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