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Old 01-26-2012, 07:27 AM
 
Location: Rocky Mountain Xplorer
956 posts, read 1,250,672 times
Reputation: 684

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The Dallas Morning News is still probably the best "newspaper" in Texas, certainly better than that other major city large-circulation daily in Texas, the Houston Chronicle, but that's faint praise to be sure. The Chronicle is really a very inferior product. But how does the Morning News justify for charging for it's website and is that strategy still actually working ?
Other national dailys like the LA Times & Wasington Post which are definitely superior to the Morning News have no charge for their websites and even the best daily in the country (NY Times) still lets the reader have 20 freebie look-sees per month before a charge kicks-in.
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Old 01-26-2012, 07:29 AM
 
178 posts, read 314,948 times
Reputation: 364
get over it. belo's not running a charity.
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Old 01-26-2012, 07:48 AM
 
Location: Dallas, TX
5,681 posts, read 9,689,369 times
Reputation: 1889
They do the same thing with the newspaper website where I currently live. If advertising in the paper itself & on the website don't cover their expenses.... Well then I don't know. Now, I don't know if it will work the same, but for the one here, you can copy the article title, then use google or bing news search and paste the article title in the search box. Usually pulls up the full article!
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Old 01-26-2012, 02:22 PM
 
Location: Raleigh, NC
306 posts, read 354,719 times
Reputation: 628
No, but they are being incredibly short sighted by chasing away consumers and potential page views/impressions for advertisers who pay them to be on their website.

The goal of an on line media organization is to get as many visitors as possible. As that "inventory" of impressions grows, so does the advertising revenue.

There are thousands of ways to get free news on the Intenet.

Quote:
Originally Posted by Eric Fred Norris View Post
get over it. belo's not running a charity.
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Old 01-26-2012, 04:05 PM
 
2,206 posts, read 3,803,198 times
Reputation: 2073
The DMN has a certain percentage of stories that are free.

The DMN has a number of great writers and they have made attempts, mostly successful, to be relevant to the whole area, not just Dallas.

I do not always agree with their editorial slant, which is unabashedly socialist and urban, but they are fair.

All in all, it is one of the top 10 urban papers.
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Old 01-26-2012, 04:31 PM
 
Location: Junius Heights
1,245 posts, read 2,944,124 times
Reputation: 910
Quote:
Originally Posted by TX75007 View Post
The DMN has a certain percentage of stories that are free.

The DMN has a number of great writers and they have made attempts, mostly successful, to be relevant to the whole area, not just Dallas.

I do not always agree with their editorial slant, which is unabashedly socialist and urban, but they are fair.

All in all, it is one of the top 10 urban papers.
On a national scale the DMN is considered a center-right paper. It more often endorsed Republicans than Democrats. By the standards of the metropolitan area it serves, is a moderate paper, and I suppose if one was extremely conservative on might consider it liberal, but by no means is it socialist. There is a real problem today with conservatives calling anything that isn't conservative "socialist" much like there is a problem with liberals calling anything that isn't liberal "fascist."

As for the charge to use the website, my problem is it is a bad business model. Virtually all newspapers have seen that. We all know that the cost of the Newspaper doesn't make a profit, it is designed simply to cover the costs of printing and distributing the paper. The Website has much lower costs than the paper itself, and it is the advertising that makes people money. The more traffic to the website, the more an advertiser will pay. The most successful business model for web news sources has always been, and remains free essay access to push the traffic up, and relying on advertising. If I were a business oner who wished to advertise on the DMN website, the day they instituted this policy which reduced web traffic by something like 80% would be the last day I advertised with them.

That said, you can subscribe to their free newspaper "Briefings" which comes every couple of days. This will get you access to the full website. Franky I keep the ads and coupons, and use the paper itself to start fires in my firebowl, or my chimney starter
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Old 01-26-2012, 07:54 PM
 
3,538 posts, read 6,971,281 times
Reputation: 4552
You have to subscribe to Briefings? Gosh, we had that crap dumped at every house in town Thur-Sat. Everyone hated it and called it litter.

But the city can't regulate that "solicitation" like they can Joe Company or Girl Scout Troop 1191 because it's "Freedom of the Press"
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Old 01-26-2012, 08:06 PM
 
Location: Junius Heights
1,245 posts, read 2,944,124 times
Reputation: 910
Heh. Well we got it already, but I filled out the subscription form for it on the website, and BOOM full access. It is even listed as one of the acceptable subscription papers for website access. I like getting it. I don't read it, but as I say it is great for starting fires or charcoal.
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Old 01-26-2012, 09:43 PM
 
7,324 posts, read 8,162,905 times
Reputation: 5419
Quote:
Originally Posted by Macbeth2003 View Post
On a national scale the DMN is considered a center-right paper. It more often endorsed Republicans than Democrats. By the standards of the metropolitan area it serves, is a moderate paper, and I suppose if one was extremely conservative on might consider it liberal, but by no means is it socialist. There is a real problem today with conservatives calling anything that isn't conservative "socialist" much like there is a problem with liberals calling anything that isn't liberal "fascist."

As for the charge to use the website, my problem is it is a bad business model. Virtually all newspapers have seen that. We all know that the cost of the Newspaper doesn't make a profit, it is designed simply to cover the costs of printing and distributing the paper. The Website has much lower costs than the paper itself, and it is the advertising that makes people money. The more traffic to the website, the more an advertiser will pay. The most successful business model for web news sources has always been, and remains free essay access to push the traffic up, and relying on advertising. If I were a business oner who wished to advertise on the DMN website, the day they instituted this policy which reduced web traffic by something like 80% would be the last day I advertised with them.

That said, you can subscribe to their free newspaper "Briefings" which comes every couple of days. This will get you access to the full website. Franky I keep the ads and coupons, and use the paper itself to start fires in my firebowl, or my chimney starter
With all due respect that "center right" claim is stale. The paper has been trending left for many years. The editorial page has flown off the road to the left.


Back to the OP's point, I think the model more or less makes sense. The pricing structure is insane. Shifting from tons of paper, uber-million dollar printing presses, high wage printing staff and delivery minions to e-distribution should chop the paper's distribution costs by what 85/90%? The DMN is trying to shift formats but not right size its pricing. As is it's not going to work in the long term. If not for Mike Heika's fabulous coverage of the Dallas Stars I'd never look at the e-paper.
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Old 01-26-2012, 09:51 PM
 
Location: Junius Heights
1,245 posts, read 2,944,124 times
Reputation: 910
Quote:
Originally Posted by EDS_ View Post
With all due respect that "center right" claim is stale. The paper has been trending left for many years. The editorial page has flown off the road to the left.
I strongly disagree. I think the paper has moved from far right to center right (by national standards) and center by Dallas standards. I see constant letters an comments from both sides in the DMN with the left calling it a right wing paper and the right making the counter claim. As it stands the paper is right of Dallas proper, and left of the suburbs. This is of course as a whole, there are conservatives in Dallas and liberals in CoCo.
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