The New Dallas branding Campaingn

[dallasboi]

I re-posted this only to put it in the right thread....Oh and because I really think this is cool.


Dallas - DFW Harlem Shake - YouTube

[EDS_]

First a read of that article shows the campaign is mostly about conventions and less about individual/family tourism.

That said a significant number of folks do travel here to shop. If the city sells the notion of visit + shop + see arts district + catch a ballgame etc. they may see a bump.

Conventions are a different matter. I think a lot of locals don't know Dallas is already a significant convention, show, and sports venue. The Lonestar Volleyball tournament is happening now over two (maybe three) weekends at the convention center. I'm fairly sure Lonestar is the biggest volleyball tournament in the country. That one event brings in thousands and thousands of kids and parents who spend big bucks while here. The Dallas Convention Center is so big it can feature Lonestar and two or three other large meetings at the same time.

Between a great airport situation, lots of hotel rooms, things to see and do and a top notch convention center Dallas should sell its ability to host more conventions etc.

[R1070]

Dallas will need more hotel rooms downtown to pull in big conventions. We need a couple more Omni sized hotels first.

[xS☺B☺s]

Originally Posted by dallasboi

This is true.....BUT.......I do think that Dallas has realized this and are now just starting to focus on that very Issue. Sometimes as a civillian its hard to REALLY know about EVERYTHING thats going on behind closed doors. There are many projects and venues waiting approval to address this very problem. Some will make it through..most won't. What we have to understand is that these things take time.You will only gradually notice the changes happening. The additions of The Perot Museum ,Deck Park and MHH Bridge is a good start towards focusing on the core for attractions. Once the "Riverfront district" gets going along with the Trinity overlook and Lakes(which is the next phase)added to the new I-30 Bridge; It then will be alot easier to see that Dallas is DEFINATELY headed in the right direction.

I agree. Being challenged for natural attractions, it will take more effort, and it just takes time. Dallas is essentially only 100 years old. It will be a lot more interesting when it is 400.

[xS☺B☺s]

Originally Posted by dallasboi

I re-posted this only to put it in the right thread....Oh and because I really think this is cool.


Dallas - DFW Harlem Shake - YouTube

The park over the Woodall is incontrovertible evidence utterly debunking the naysayers who oppose submersion of the inner ring highways. The inner ring is the largest eyesore infecting downtown Dallas - or any city for that matter. It was a bad idea - a mistake - that happened not just here but nationwide in the 50's and 60's. NYC stopped it before Robert Moses mowed down Greenwich Village. Despite the tremendous cost Boston undid it - and will benefit from fixing that problem from now to eternity. You can actually SMELL the difference. Dallas can do it. This ugly unnecessary intrusion imposed upon the heart of the city for the benefit of people who do not even live here or pay taxes is the very ground Dallas's CENTRAL PARK can and should be constructed. The overwhelming response to the first patch over Woodall ends any debate about what value it will bring to downtown Dallas.

[EDS_]

Originally Posted by xS☺Be

The park over the Woodall is incontrovertible evidence utterly debunking the naysayers who oppose submersion of the inner ring highways. The inner ring is the largest eyesore infecting downtown Dallas - or any city for that matter. It was a bad idea - a mistake - that happened not just here but nationwide in the 50's and 60's. NYC stopped it before Robert Moses mowed down Greenwich Village. Despite the tremendous cost Boston undid it - and will benefit from fixing that problem from now to eternity. You can actually SMELL the difference. Dallas can do it. This ugly unnecessary intrusion imposed upon the heart of the city for the benefit of people who do not even live here or pay taxes is the very ground Dallas's CENTRAL PARK can and should be constructed. The overwhelming response to the first patch over Woodall ends any debate about what value it will bring to downtown Dallas.

LOL! Nice speech.

[skids929]

Originally Posted by xS☺Be

The park over the Woodall is incontrovertible evidence utterly debunking the naysayers who oppose submersion of the inner ring highways. The inner ring is the largest eyesore infecting downtown Dallas - or any city for that matter. It was a bad idea - a mistake - that happened not just here but nationwide in the 50's and 60's. NYC stopped it before Robert Moses mowed down Greenwich Village. Despite the tremendous cost Boston undid it - and will benefit from fixing that problem from now to eternity. You can actually SMELL the difference. Dallas can do it. This ugly unnecessary intrusion imposed upon the heart of the city for the benefit of people who do not even live here or pay taxes is the very ground Dallas's CENTRAL PARK can and should be constructed. The overwhelming response to the first patch over Woodall ends any debate about what value it will bring to downtown Dallas.

What in heavens name are you referring to here? I figured I would just ask since when I read this I feel like I am getting dumber by the second.

[TheOverdog]

What in heavens name are you referring to here?

It's referring to the Big Dig, which buried some of Boston's downtown highways.

I personally don't think city branding works unless your brand is incredibly unique, and find most city slogans to be painfully embarassing. "Big things happen here" is definitely towards the painfully embarassing side, especially with TX's propensity towards obesity and the fact that the big football stadium is in Arlington, and beyond that, I'm not sure I could name the last big thing that happened in Dallas.

Plano's "People connect here" is beyond embarassing, especially considering that something like 90% of vistors come for work purposes and the other 10% probably are visiting relatives. It should be "Plano: Your corporate HQ is here. We hope you are not in trouble".

[skids929]

Originally Posted by TheOverdog

It's referring to the Big Dig, which buried some of Boston's downtown highways.

I personally don't think city branding works unless your brand is incredibly unique, and find most city slogans to be painfully embarassing. "Big things happen here" is definitely towards the painfully embarassing side, especially with TX's propensity towards obesity and the fact that the big football stadium is in Arlington, and beyond that, I'm not sure I could name the last big thing that happened in Dallas.

Plano's "People connect here" is beyond embarassing, especially considering that something like 90% of vistors come for work purposes and the other 10% probably are visiting relatives. It should be "Plano: Your corporate HQ is here. We hope you are not in trouble".

I agree with you 100%.

I live in Boston and can speak adequately for the Big Dig project..First off it's probably one of the best decisions the City ever made. For various reasons I won't get into at the risk of boring folks and since this is a DFW thread. As far as paying for it, it was expensive, but people here in Boston aren't the only ones paying for it. Whether we like it or not the cost of such projects is baked into your federal tax. So technically, you folks are paying for the Big Dig as well, and getting ZERO benefits out of it.

I am certainly not whining about that. It's how the system works. But obviously there is a lack of understanding there.

Lastly, Dallas is young. I think folks mentioned this. Making comparisons to cities in the Northeast is like comparing an apple to an automobile. It's just not the same and to expect to have what they have is just not possible. Give it time..First thing Dallas should do is address densities within the city itself. It's so spread out within the city limits I think alot of people notice this and it probably creates challenges for everything related to planning, transportation and business.