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I don't live there, but I noticed nobody has replied so hopefully this will be helpful...I drive through it a few times a week but just don't hang out there too often.
Most of the people I've met who live on the lake itself have money, but are not pretentious - they just like living on the water and happen to have enough money to do so. The people who live there like their lake sports: waterskiing, ski-doo, pontoon parties, etc. There are a few public access points so folks who don't live on the lake can still enjoy it.
There is a small downtown with some nice restaurants and a few shops, and just north & south of downtown on M-24 you'll find a lot of dining and retail options. I think you might have to go a few miles north of Oxford to get to Meijer. Oxford is also a nice little downtown with a slightly snobbier feel to it, but some fun places to go nonetheless.
I'm not really sure of the typical resident; the people I've known who live there are families with kids but that doesn't mean everyone who lives there does. I think they have pretty decent schools and the lake is fun for kids, so it might be a popular spot for families. There isn't really a college too close, so I don't believe it's big with college students. Driving through town today I noticed mainly adults waiting for restaurant seats, riding bicycles, jogging, etc.
Sorry that's not more detailed but I hope it helps!
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