My parents didn't save to put me through college, I did. I never thought twice that they should have saved anything for my education. I think it does a child well to at least pay something towards their education so that they have a greater appreciation for what it cost and the sacrafice to work in order to obtain a degree.
I own and run my own business and I truly believe that learning how to pay my own way through was key to my being able to work hard and be dedicated now.
I think it is wonderful for parents to want to help their children but I also think children need to also be part of the earning and not have the entire cost of college waiting for them in a savings account that they did not help contribute to.