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The Obama campaign was known for its superb use of data collection and micro-targeting of voters. The attached article lists how the veterans of Team Obama, and their list of 20 million donors are now available to the Clinton campaign.
Quote:
The vaunted data-driven machine that twice got President Barack Obama elected is revving up to help elect Hillary Clinton, as Democrats look to recreate the tactical advantage they used against Republicans in 2008 and 2012.
The crown jewel of Obama's machine, an email list of supporters that included 20 million addresses in 2012, is now fully available to Clinton. That list had been closely held within an Obama campaign committee that still exists to pay off old debt. Democratic groups and even Obama's Organizing for Action nonprofit had to rent the list for a hefty sum.
Now a copy of that list, which helped propel Obama to record-breaking fundraising, is controlled by the Democratic National Committee, which can send emails at will without going through Obama's campaign. That's according to individuals familiar with the list, who weren't authorized to discuss the arrangement and requested anonymity.
Obama campaign veterans permeate Clinton's operation at just about every level. Elan Kriegel, who ran data analytics for Obama, is doing the same job for Clinton, and Obama pollster Joel Benenson is now her chief strategist. At Clinton's Brooklyn headquarters, her battleground states director, national organizing director, political engagement chief and communications director are all former Obama hands.
In the most competitive states that will help determine the winner, Clinton has hired former Obama aides to build out her operation for the general election. Her state directors in Ohio, Colorado, Iowa and Nevada all had experience on Obama's campaigns.
For Clinton, the Obama imprimatur is particularly critical because of the election's arithmetic, which suggests she'll win the White House if she can carry the "Obama coalition" — young people, minorities and women — with similar numbers. Those groups haven't always shown up for Democrats when Obama isn't on the ballot, making their reliability an open question for Clinton.
That's where Obama's much-touted data operation comes in. After gathering troves of data in 2008 about donors and voters —for instance, which magazines they subscribe to, whether they like to vote early, how likely they are to open certain emails — the campaign in 2012 debuted the ability to merge all those factoids into one dataset that can triangulate how best to reach an individual voter. That data file now lives at the DNC, where it's updated with new information from state elections agencies and commercial databases.
Oh, yeah, because Obama is so popular with the American people, NOT! They say he likes campaigning but not the job of POTUS thus his trying to take over Hillary's campaign and not really giving a darn about ISIS, etc. Yep, they deserve to both be deported far beyond the northern seas!
The Obama campaign was known for its superb use of data collection and micro-targeting of voters. The attached article lists how the veterans of Team Obama, and their list of 20 million donors are now available to the Clinton campaign.
In 2008 the Obama campaign introduced micro targeting to identify potential voters, and after the election Republicans acknowledged that the Democrats had a significant advantage in using computer technology and vowed to erase that gap in the 2012 campaign.
In 2012, the Romney campaign invested heavily in a computer system known by its acronym (ORCA) that was supposed to be the Republican answer to the Democrats technological advantage. It was due to ORCA projections that the Romney campaign was confident of victory and was literally stunned at the results on Election Day. ORCA not only did not correctly project the composition of the electorate, but it actually crashed at a critical time, like a beached whale (pun intended) and was totally useless.
Flash forward to 2016. The computer system that worked flawlessly in the Obama campaigns is now working for the Clinton campaign; the techs who developed the system and the political pros who put the information unearthed by the program to Obama's advantage are working for Hillary; the Clinton campaign is adequately raising money to fund a GOTV effort identified by the computer programs; the Democratic Party appears to be coming together with not one prominent Democrat endorsing Donald Trump.
Compare that with the other side. The Republicans haven't made good use of computer targeting since the Karl Rove directed Bush re-election of 2004; their existing computer technology is a disaster; they have a candidate who doesn't believe in the effectiveness of computer directed targeting; they have a candidate who has yet to show that he is capable of raising sufficient funds to mount an effective campaign or a willingness to self-fund his general election campaign; whereas the Democrats appear to be coalescing together, the Republicans are in total disarray with about 4 months to go.
In 2008 the Obama campaign introduced micro targeting to identify potential voters, and after the election Republicans acknowledged that the Democrats had a significant advantage in using computer technology and vowed to erase that gap in the 2012 campaign.
In 2012, the Romney campaign invested heavily in a computer system known by its acronym (ORCA) that was supposed to be the Republican answer to the Democrats technological advantage. It was due to ORCA projections that the Romney campaign was confident of victory and was literally stunned at the results on Election Day. ORCA not only did not correctly project the composition of the electorate, but it actually crashed at a critical time, like a beached whale (pun intended) and was totally useless.
Flash forward to 2016. The computer system that worked flawlessly in the Obama campaigns is now working for the Clinton campaign; the techs who developed the system and the political pros who put the information unearthed by the program to Obama's advantage are working for Hillary; the Clinton campaign is adequately raising money to fund a GOTV effort identified by the computer programs; the Democratic Party appears to be coming together with not one prominent Democrat endorsing Donald Trump.
Compare that with the other side. The Republicans haven't made good use of computer targeting since the Karl Rove directed Bush re-election of 2004; their existing computer technology is a disaster; they have a candidate who doesn't believe in the effectiveness of computer directed targeting; they have a candidate who has yet to show that he is capable of raising sufficient funds to mount an effective campaign or a willingness to self-fund his general election campaign; whereas the Democrats appear to be coalescing together, the Republicans are in total disarray with about 4 months to go.
Bureaucat, you're obviously not a fan of Ted Cruz, but a big reason why I think that he could be elected president is because he is one of the few Republicans who understands the importance of micro targeting and extensive get-out-the-vote operations. (This helps to explain why he dominated Trump in the caucus states.) Based on all that I have read, Cruz assembled a very impressive team of top political operatives; I expect him to do the same in 2020.
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Don't we call that "all talk and no action"?
