Good_Teacher - the media isn't crazy, it is profit driven, and there is quite a bit of profit for certain media in ensuring that this race is as drama-laden as they can make it. There is a show on NPR called 'On the Media' (that I like to listen to) in which the media talks about what they love to talk about most, themselves, and yesterday they addressed this particular issue. As a Clinton supporter, the subject matter may not be to your liking (but the question posed is an interesting one and has little to do with who you politically support)
On The Media: Transcript of "Pressing On" (April 4, 2008)