Obama's favorability ratings slipping among white women. Obama's negatives are mostly personal while McCain's mostly political. Poll numbers indicate Gay marriage no longer a decisive factor in choosing a candidate. Obama has advantage over McCain on the economy, energy problems and healthcare and social issues, abortion and gay rights. McCain polls better on immigration and taxes. IMHO, this election is going to be very close.
http://people-press.org/reports/disp...3?ReportID=425
Clips:
...Obama's strong lead over Clinton reflects his more favorable image among voters. The balance of voter opinion about Obama has consistently been more positive than for Clinton. However, the tightening general election matchup between Obama and McCain shows some sullying of Obama's personal image over the past three months, despite his primary victories. Over this period, unfavorable views of McCain have risen as well.
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Recent declines in Obama's image have been pronounced among whites - especially white women. Currently, just 43% of white women express a positive opinion of Obama, down from 56% in late February.
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Favorable opinions of Obama among independent voters, who have provided him strong support in several of his primary election victories, also have declined over the course of the campaign. Obama's favorable ratings among this pivotal group have fallen from 62% in late February to just 49% in the current poll.