"There are two overriding strategic imperatives for the convention: One is to make people comfortable with Barack Obama," said Mark Mellman, a Democratic pollster who served as a top strategist for Senator John Kerry's presidential race in 2004. "The other is to define the race clearly and define Barack Obama as change and McCain as a continuation of Bush’s policies at home and abroad."
Ms. Dunn, the strategist for Mr. Obama, said that would be accomplished by emphasizing the course of the country "over the last eight years, the gridlock, and what that has meant for American families," and the specifics of where Mr. Obama "wants to lead to the country."
But, aides say, another important task is uniting the party after a bruising primary between Mr. Obama, the potential first African-American nominee, and Senator Hillary Rodham Clinton of New York, the potential first female nominee. Women speaking at the convention include Mrs. Clinton, Speaker Nancy Pelosi of California and Senator Claire McCaskill of Missouri.
http://www.nytimes.com/2008/08/18/us...onvention.html