Can anyone explain this Nike Air Jordan Craze?? (brushes, Walmart, male)
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All of us like buying nice things and accumulating "brands" we love, but NOT at the expense of our finances, bankrupting ourselves.
This is where spending within a safety ceiling comes into play. There are people who make a hefty BMW payment on 60K per annum. They are exercising that crisis of identity at the expense of their bleeding net worth statement.
You got it.
I love Louis Vuitton luggage. No way in hell I am gonna spend the money on LV luggage, lol. Even if I felt I DID have the money to spend on it, I wouldn't buy it cause having luggage like that makes a person a target - for someone wanting to knock a person on his/her head and steal the luggage - to re-sale on the street.
It is nuts.
There are already reports of folks being assaulted and robbed for their new retro air jordans.
I can blame Nike for creating the situation. They knew the demand would be far greater than what they supplied. They know their customer demographic. The expectations that you would have an orderly selling process with these factors in place is naive.
I fail to see how your statement addresses anything I have said. It is wonderful how you think people should be prosecuted. I never said they shouldn't. It is wonderful you gave me "insightful" advice on what I should do at a Nike sale. I am not blaming Nike for the fights, I am blaming Nike for knowingly creating the situation that resulted in violence.
What is the customer demographic for Nike? I could guess, but I don't want to stereotype. And why is it Nike's responsibility to keep "those people" orderly?
Quote:
Originally Posted by LaoTzuMindFu
I dont get it. I mean, I guess I understand how WOMEN can be all super excited over shoes because to women shoes are like......... everything to them, but Nikes? They are friggin' athletic shoes, so I dont get the excitement.
Really though, I dont think there is a woman alive who should say something negative about the Nike craze though because they are just as bad about shoes as the nike jordan kids.
Well, I'm a woman and I don't understand fascination with shoes at all - men or women. In fact, I only wear sneakers to work out. Now handbags are another story.
What is the customer demographic for Nike? I could guess, but I don't want to stereotype. And why is it Nike's responsibility to keep "those people" orderly?
Well, I'm a woman and I don't understand fascination with shoes at all - men or women. In fact, I only wear sneakers to work out. Now handbags are another story.
ETA: Oh, sorry. I missed the video.
I'm a guy, and I could own 100 pairs of sneakers. I have no interest in other types of shoes for myself but I love vintage sneakers, running shoes, etc.
But I order mine online and get them delivered. I'd never put myself through that insanity over a pair of sneakers.
What is the customer demographic for Nike? I could guess, but I don't want to stereotype. And why is it Nike's responsibility to keep "those people" orderly?
Well, I'm a woman and I don't understand fascination with shoes at all - men or women. In fact, I only wear sneakers to work out. Now handbags are another story.
ETA: Oh, sorry. I missed the video.
I never said it was Nikes responsibility to keep their customers orderly. Their target demographic is young men between the ages of 12 and 25. I understand you want to label my comments as racist however if you would look at my first post on this topic you will find you are mistaken.
What would make Nike believe that they could have an orderly selling process by limiting supply of product in the face of huge demand? If fat old women get in wrestling matches over 5 dollar video games at Wal-mart why would Nike believe young men full of testosterone would behave any better?
The whole point of my postings is this- The intentional limited release of the product and the resulting trouble should have been anticipated by Nike . Had there been adequate supply of the product this would never have happened. I am not making a morality or racial issue out of it as others are attempting to do.
I can totally understand why Nike would release a limited edition. Google "scarcity principle". If you think that you can't have something, you only want it more. Nike is not the only manufacturer who does this. I remember when X-Boxes came out. I worked part-time at an electronics store. We received four units to sell on the day of release. And we provided security that day.
Nike probably feels -as do I - that it is the responsibility of the retailer to prevent incidents. And I'm sure that they are loving the extra publicity that they are getting over this.
I really did not know the demographics of people who buy Nikes since I have never been interested in purchasing a pair.
What would make Nike believe that they could have an orderly selling process by limiting supply of product in the face of huge demand?
I doubt if Nike even cared one way or another about the orderly selling process.
IMHO, Nike knew exactly what they were doing when they made sure supply did not meet demand. When supply meets demand equally, craving does not exist, and without craving, the merchandise loses its important status. A giant like Nike does not need a short profit making time; another 50K pairs of shoes to be sold on the same day would not make much difference to their bottom line. They traded the extra profits for a much larger group of cult followers. It's a win-win situation for them. For bonus, they even got free advertising each time the news mentioned the shoes or each time someone clicked on YouTube to watch the mob scene.
Mazda did the same thing with Miata, people were willing to put a deposit so they could be placed on a one-year waiting list, and Miata held its value for many years afterward. Chanel did the same thing with Une Fleur de Chanel 13 years ago, today people are still trying to find the perfume even though it was sold only in the summer of 1998. Although the buyers for those products did not act out of control, the demand was still huge and the waiting lists were very long. Both companies could sell a lot more with bigger supply, but neither cared to do so because the profits were not as important to them as the coveted status of their products.
Last edited by Ol' Wanderer; 12-26-2011 at 09:10 PM..
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