U.S. CitiesCity-Data Forum Index
Go Back   City-Data Forum > General Forums > Fashion and Beauty
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
View detailed profile (Advanced) or search
site with Google Custom Search

Search Forums  (Advanced)
Old 06-21-2014, 08:38 PM
1 posts, read 621 times
Reputation: 10


Fashion retailers are increasingly integrating slick interactive technology into their physical flagships. But is all this in-store technology actually making the tills ring or merely providing opportunities for short-term PR?

LONDON, United Kingdom — Against the backdrop of a 22-foot screen playing lush campaign and runway videos, impeccably dressed staff members sit with shoppers at Burberry’s high-tech Regent Street store tapping customer profiles onto their iPads. The flagship is arguably the world’s most technically innovative store and the brand’s much-discussed strategy to integrate the digital and physical worlds has set a bar for retailers everywhere.

More here:

Last edited by elnina; 06-22-2014 at 02:06 PM..
Reply With Quote Quick reply to this message

Old 06-22-2014, 10:10 AM
3,431 posts, read 2,770,276 times
Reputation: 4111
I think young shoppers might be more open to using all the interactive tools... they're so used to using interactive stuff on the Web like Polyvore, sites where you can "try on" items etc.

Does it sell more merchandise? Good question.

I think having slick hi-tech displays does work to a point, in that it gives a store an upscale, hi-tech image. So luxury brands will probably have to invest more in this type of thing to stay competitive and maintain their image as cutting edge. When I see a computerized display from the street of a big city, it is very eye-catching.
Reply With Quote Quick reply to this message
Please update this thread with any new information or opinions. This open thread is still read by thousands of people, so we encourage all additional points of view.

Quick Reply

Over $104,000 in prizes was already given out to active posters on our forum and additional giveaways are planned!

Go Back   City-Data Forum > General Forums > Fashion and Beauty
Follow City-Data.com founder on our Forum or

All times are GMT -6.

2005-2018, Advameg, Inc.

City-Data.com - Archive 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35 - Top