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1) There's no obvious bias.
2) The typical formal study involves college students, which surely would lead to a "The fewer clothes the better" result.
3) The survey's findings hardly surprised me, and I haven't heard any man say they much surprised him. Anyone is welcome to point out other existing research or conduct her or his own survey.
Its like anything else with even men; you have to have what it takes to wear it. One looks good while most look cheap. No different than women look at a male without a shirt;really.
Why is he shallow? He simply stated what he finds attractive. Everyone has a different barometer.
He appears to base his choice with clothing only which generally equals shallow however, I doubt anyone on this forum really gives a hoot what he thinks about anything a woman chooses to wear.
Unless of course they are the ones trying to impress him and get his attention.
Also, I don't recall being asked about clothing for any sort of research so obviously that "study" is incomplete and biased because they did not contact every woman on the planet who wears clothing.
Credibility is lost instantly simply because of that.
What people SAY they like and what they really like may be two very different things especially with a topic as socially loaded as loaded as this one. Also, context is important. A "study" like this is worse than worthless - try looking in some scientific journals for better research.
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