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I generally find it tacky, especially if it's head-to-toe. The occasional logo on sports gear doesn't bother me so much, but I've always told my kids that they shouldn't let a company use their bodies for free advertising. I don't want them to be walking billboards. I feel the same about the designer handbags with all the logos everywhere.
If the husband wears a shirt with a big logo on it to dinner? What if the logo is Gucci? A date shows up with a "St. John's Bay" shirt - bad? Your son want you to buy him a shirt that has "American Eagle" splashed across the back? (Forgive me if my brand examples are unrealistic.)
As a guy, not my thing. But realistically, I don't judge others by their clothing. I have relatives who have over attachment to logo clothing (the one I'm thinking about threw a fit - as an adult - when his hat was dirtied by his brother). I just shrug my shoulders and and acknowledge that some people just have more growing up to do than others.
I had a female friend who felt the need to have a particular percentage of her and her children's wardrobes as "brand name" and she scoffed when I mentioned how my kids and I just don't see the importance of doing that. She had a lot of other hangups and it used to make me cringe when I saw her preteen son act like he needed expensive brand name shoes and clothes. Years later on her own, I doubt very much she still places importance on such nonsense; I bet her son now knows better as well. Made up problems imo.
I'd give some leeway to teens. I also make caveats for free t-shirts worn very casually (like for yard work/house work) and sports teams (even then, casually or to an actual sporting event.)
I'd feel so self-conscious if I had any brand logo stuff. Different companies cater to different demographics, and often that line is blurry. "Am I in the right bracket to be wearing St. John's Bay? What about Tapout? Old Navy?"
Actually, I do have a Reebok tee, but I wear it rather casually. Maybe just to the farmer's market literally across the street.
I see it as a warning sign that he is insecure about himself as an independent, accomplished person in and of himself, and is trying to "buy" an identity.
Amen to that
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