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Old 05-25-2017, 02:49 PM
 
2,201 posts, read 723,850 times
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I'm surprised Bebe closed. It closed at the mall in my area. I'm surprised because years ago I spent lots of time there with my gf shopping. We spent a fortune in that place. Seeing it close sort of struck me.

Last edited by FC76-81; 05-25-2017 at 02:58 PM..
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Old 05-25-2017, 04:11 PM
 
3,876 posts, read 4,571,964 times
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the next generation after you didn't find them so appealing. It's hard for a store that's so connected to an era to successfully revamp its line to serve the same age profile when their current customers age out of their main look. The younger ones associate the store with the now off-trend looks that the prior customers had been buying, and the prior clientele doesn't get the same satisfaction from the new designs.
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Old 05-26-2017, 01:37 PM
 
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Their online presence started overshadowing their in-store presence. The inventory offered online was huge compared to what was in the store. Bebe has shifted to online only, and wisely so instead of dropping millions of dollars in supporting a failing business model of having stores.
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