Well... here's the OFFICIAL definition, as defined by the person who coined the term:
https://en.wikipedia.org/wiki/Metrosexual
'Metrosexual' is not a word I hear in conversation. It's dated, and it's misused - and largely irrelevant, anyway.
But my original understanding, combined with observation of men who might have been applying the term to themselves, was that it was embraced by effeminate homosexual or bisexual men, who insisted
(to themselves, as well as to others) that they were neither effeminate nor homosexual. 'Straight'-but-artsy guys in an architectural firm, or at a TV station, or at a newspaper, would glom-onto that designation, in order to reassure themselves, enhance their job security, and to be able to look down upon,
"those abnormal types".
Metrosexuality may have been a bit of a
'movement' (if one engineered by purveyors of products). We see plenty of other
"movements" created by marketers. The Medical Industry is buoyed by all sorts of volunteer
"movements" (with marketers lurking in the background). Create a good-enough bandwagon, and people are likely to jump on it.
The classic Metrosexual, to me, was from a low-class or lower-middle-class family, whose women got "all-dolled-up"
(he secretly yearned to be like his painted-up mama https://www.youtube.com/watch?v=TwBV8LYFzMg And then, there's the olive-toned version: https://www.youtube.com/watch?v=Cgr9kvb89j4). But the classic Metrosexual was a
"professional" in a
"big city", and so was a tad more subtle than
'Brother Boy'. He was
"moving up in the world",
"dressing for success",
"playing the game" - married to a woman
(can't move up in the firm, without a wife), or with a
"steady girlfriend", or at least
a mythical, "m'girl back-home".
Gender expression becomes more exaggerated, the lower one is on the
Social Totem Pole. Upper Class people are naturally androgynous. But in the lower classes, men are expected to be
"manly", and women are expected to be
"girly-girls". They become caricatures of men and women.
But back to
Ugly Betty for a moment. The show ran a bit after the early-2000s revival of
Metrosexuality as a marketing ploy for hair goop, designer labels, and scented candles. There was Justin, the problematically-effeminate and fatherless son of Betty's dumb-but-gorgeous sister, Hilda.
https://www.youtube.com/watch?v=4kzKhpxHSJk Over four years, we watched Justin develop -
sometimes insisting he wasn't Gay - but, in the show's last episodes, being shown following the
'out-&-proud' trajectory of Marc
(a budding Publishing professional, also painfully-effeminate, and also from a socially marginalized NY background).
However, had the show gone into further seasons, I have to wonder whether Justin might have gone back to self-identification as a heterosexual. After all, we're shown TWO men who SUPPOSEDLY are
"straight", but who
"have to" pretend to be Gay, because
"you can't get anywhere in (fashion/broadcasting)
, if you aren't Gay". That, of course, is anything but true. If anything, the opposite is true. But
what a justification!!!! What a dandy way, to
have your cake, and eat it, too.
'Suzuki St. James' gets to queen-it-up, all day long (
https://www.youtube.com/watch?v=oWr9FqLJNCc), but still tell himself he
"isn't one of those", because
(as it finally emerges) he
"secretly" has a family in a lower-middle-class 'burb', and tosses-a-ball with his son, and
"grills brats" in the backyard.
Classic Metrosexual, if you ask me: a man who's an absolute salad of denials and contradictions, revolving around his effeminacy and sexuality.
Then, there's the extremely fem fashion designer 'Tavares', who has an affair with Amanda
(The Receptionist from Hell), exchanging clothes, and sex with Amanda, for an
"in" with Mode Magazine. This is another supposedly
"straight" man who is
"forced" to act like a woman all day long, because
"straight men aren't allowed in Fashion" (No,
'Gay' and
'Effeminate' are not synonyms, despite the way they seem to be defined at ABC, whose
Style Book seems to require that all Gay men be depicted mincing "Maricons".).
https://www.youtube.com/watch?v=Q-x-AR3zBpI (not in English, but the Italian is pretty elementary).
Why the network chose to advance the idea that a
"Gay Mafia" controls the creative professions, is a mystery. But the two above examples lead me to assume that their Marketing Psychologists think like me: they offer these visions of convoluted sexuality and gender expression, as a MARKETING PLOY. The show was heavily used for pushing various things at consumers. They were plugging all sorts of things, besides just hair goop for men - everything from Phillipe Starck Ghost Chairs, to Statement Necklaces. I assume they saw Suzuki and Tavares as offering some sort of
conceptual bridge, to some sort of market - or latent market - a
Metrosexual Market.
But back to real life. Here's a Metrosexual story happening, in NYC, right this minute. In my old metro, there was
"A total dream-bubba", who captured the imaginations - and the lusts - of my Decorator and my Ad Man. These are my two closest male friends. Their effeminacy has plagued them for their entire lives
(or, at least since they spoke their first words - too soon, and too well). But they package themselves in the same way that they taught my husband how to dress - like titled gentlemen in the highest echelons of Private Banking. They look like men you'd encounter on the
piano nobile of an Italian palazzo, or in a Parisian bank's marble-&-mahogany office, with twenty-foot-ceilings, into which only billionaires are admitted entry. ... suits from Kiton, Brioni, and Oxxford - always with neckties - quietly attired, but quirky enough to firmly state that they are above and exempt from any sort of 'dress code'. In casual garb, they look paramilitary/tactical/ready and willing to snap your neck, if you make trouble for them. ...no discernible hair product. ...no fussy hairstyles. ...no manicures. ... no makeup. ...no
"skin treatments". They do not allow their barbers to touch their eyebrows, nor do they tamper with the hair on their bodies.
But they, like we, they spend two hours at the gym, every day. It is there, that they
(separately) encountered,
"The Total Dream-bubba". One of them saw his butt, in the locker-room.
"Like Autumn Haze Mink! I've never seen that much fur, on that much muscle. And the COLOR!"
I saw him, too, on trips back home.
Bama Bangs down past his massive auburn eyebrows - dressed like a building contractor
(which he is). He was in a society bachelor auction. He was building multi-million-dollar spec houses, in the state's 'Power Neighborhood'. He was built unbelievably well - short limbs, long torso - and so V-shaped. He had a beautiful live-in girlfriend. He drove a big 'dually' truck. He was so masculine. If you looked down onto the top of his head, you could not see any scalp at all - even at the 'center whorl'. He was, ostensibly, everything a man - a genuine, unaffected,
all-man-real-man - should be, right down to the muscles bulging in his white carpenter's pants, and his mud-caked construction boots. My Decorator and Ad Man were
ENTHRALLED.
But then, things started to go wrong. Rumor was that he'd cheated his
'Money Man' - his elderly financial backer, the richest person in the state. Rumor was, he wasn't paying his bills to suppliers. Rumor was, he was false-invoicing - charging for high-priced components in his houses, when in reality, he was installing the very cheapest.
"Why does somebody like HIM have to do that? He's so.... EVERYTHING."
"He's hiding something. He's running from something. Something very deep and old and personal. It always boils down to this with con-artists. We've been looking at a sociopath's projected, cultivated, constructed image - just a really good one: Bernie Madoff good.", was my reply.
Then, it turned out that the
"Gorgeous live-in girlfriend" was a total figment. Another one, a very real and truly gorgeous blonde banker, who supposedly was
"in love with him", set the record straight,
"Are you KIDDING? He ruined my house (a new Country French home which, even from a google image search, was clearly botched)!
I HATE him! I'm SUING him!"
Indictments were eminent. Local news sleuths were getting close to breaking the story.
In the meantime,
"Total Dream-bubba" was changing in appearance. He started shedding bulk, and going more for 'tone'. He started wearing eye makeup. His clean, gorgeous Bama Bangs were gone, and replaced with a repulsive, product-laden 'up-do'. His eyebrows were "shaped" - and trimmed - and ruined. He flew up to Manhattan, for some modeling something-or-other. He got little plastic surgeries. He started pestering our favorite trainer, a former underwear model, for "connections"
(and to "come over and watch the game" - uh huh - several other spectacular local male bodies were similarly invited for "games", and "barbecues", and such-as...).
Then, his mansion went into foreclosure, and
"The Perfect Bubba" moved into the home of a cosmetologist. He started to look drawn and worried. He started looking like a country bumpkin's idea of a
city sophisticate (greasy hair, in a repulsive "retro do"; makeup; dark, tight clothes....).
So, one day I'm on the phone to my home state, and ask,
"So, how's Minkbutt? Has he washed the goop out of his hair, yet? Has he been indicted? Are the lawsuits resolved?"
"Oh... HER? We're calling her Patricia, these days. Anyway, she's moved to Manhattan. Look up her Facebook. It's a scream." (I've changed the name, of course...)
I don't
'do Facebook', but my assistants do, and while,
'Patricia' - formerly
'Minkbutt'/'Dream Bubba' had
NOT undergone gender reassignment, as I was expecting, his Facebook definitely
was a scream.
Instead, he's gone totally
Metrosexual - a slicked-back
"sophisticated" "action-businessman-on-the-go". Somebody's done gone an' done him a portfolio of shots - all around Manhattan - showing how dynamic and successful he is
(along with the most blatantly self-righteous/virtue-signaling captions I've ever seen - and I've seen plenty). These include shots of him with a middle-aged and closeted reality show star - a new
"mentor"/secret "best-buddy, wink-wink"? Another fabricated relationship? I dunno....
But my 'Little Birds', my best male friends, who formerly were enthralled with
Minkbutt Dreambubba, now say things about him, in Yiddish, that I am NOT going to translate.