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Old 11-29-2018, 10:05 AM
 
Location: Queen Creek, AZ
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I wonder, does anyone here consider Tommy Hilfiger to be a true preppy brand? Are they in the same league as Polo Ralph Lauren, Lacoste, or Vineyard Vines as far as preppiness? Tommy Hilfiger is making a comeback with PVH and has been showing significant growth.
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Old 11-29-2018, 10:09 AM
 
Location: Charlotte, NC
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Short answer - no.


Also, how do you leave the original preppy brand - Brooks Brothers - off your list?
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Old 11-29-2018, 08:24 PM
 
Location: Washington, DC & New York
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Not now, but arguably when Tommy Hilfiger started the brand with a foundation of preppy classics in the mid-1980s. However, the label moved into a hip hop market and did not hold true to the design aesthetic of a preppy brand with the more urban/street style. It's not a measure based upon ethnicity, as Ralph Lauren has used models of many different ethnic backgrounds, yet still had a singular design ethos of classic fashion that permeated the ranks. At first, Tommy Hilfiger followed suit, capitalizing on a classic look, complete with the old Lion/wreath logo. However, the design language changed, as did the logo, becoming a huge flag (now smaller), and with that the focus of the company shifted away from a classic preppy design language. Compared to Brooks Brothers, J. Press, Ralph Lauren, Lacoste, etc., the current Tommy Hilfiger produces clothes that can sell for a profit, but not the same as the origins of the label. It's more akin to Nautica that was a similar prep-inspired label under David Chu's design in the 1980s, that then morphed into a conglomerate-owned clothes producer.
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Old 11-29-2018, 08:36 PM
 
Location: Queen Creek, AZ
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Quote:
Originally Posted by bmwguydc View Post
Not now, but arguably when Tommy Hilfiger started the brand with a foundation of preppy classics in the mid-1980s. However, the label moved into a hip hop market and did not hold true to the design aesthetic of a preppy brand with the more urban/street style. It's not a measure based upon ethnicity, as Ralph Lauren has used models of many different ethnic backgrounds, yet still had a singular design ethos of classic fashion that permeated the ranks. At first, Tommy Hilfiger followed suit, capitalizing on a classic look, complete with the old Lion/wreath logo. However, the design language changed, as did the logo, becoming a huge flag (now smaller), and with that the focus of the company shifted away from a classic preppy design language. Compared to Brooks Brothers, J. Press, Ralph Lauren, Lacoste, etc., the current Tommy Hilfiger produces clothes that can sell for a profit, but not the same as the origins of the label. It's more akin to Nautica that was a similar prep-inspired label under David Chu's design in the 1980s, that then morphed into a conglomerate-owned clothes producer.
And now Nautica has been sold to Authentic Brands Group. I wonder if ABG will try to bring Nautica to back its roots. The problem is that the damage has been done, unable to not just compete from above with both Tommy Hilfiger and Polo Ralph Lauren, but from below from IZOD and Chaps. At least Tommy Hilfiger continues to make a profit while Nautica is losing money.
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Old 11-30-2018, 10:28 AM
 
Location: Los Angeles County
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In 1993, yes. Now, no.
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Old 12-01-2018, 01:53 PM
 
Location: Queen Creek, AZ
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Interestingly, for 3Q 2018, Tommy Hilfiger was PVH's best performing brand, showing the greatest growth of PVH's three primary divisions (Tommy Hilfiger, Calvin Klein, and Heritage Brands).
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Old 12-05-2018, 03:09 PM
 
558 posts, read 421,012 times
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Who likes that preppy style anyways?
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Old 12-05-2018, 03:36 PM
 
Location: The New England part of Ohio
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Quote:
Originally Posted by Pink Jazz View Post
I wonder, does anyone here consider Tommy Hilfiger to be a true preppy brand? Are they in the same league as Polo Ralph Lauren, Lacoste, or Vineyard Vines as far as preppiness? Tommy Hilfiger is making a comeback with PVH and has been showing significant growth.
No. It's a fashion brand, designer that takes certain elements of style from "preppy clothes". There is some overlap. but Tommy Hilfiger is more on trend.
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Old 12-05-2018, 03:44 PM
 
Location: The New England part of Ohio
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Originally Posted by hooligan View Post
Short answer - no.


Also, how do you leave the original preppy brand - Brooks Brothers - off your list?
Exactly. One really can't discuss preppy clothes, without mentioning the "Original" - Brooks Brothers.
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Old 12-06-2018, 12:03 PM
 
Location: Queen Creek, AZ
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Quote:
Originally Posted by sheena12 View Post
No. It's a fashion brand, designer that takes certain elements of style from "preppy clothes". There is some overlap. but Tommy Hilfiger is more on trend.
I'm guessing IZOD and Nautica are also brands borrow elements from preppy, but are not really considered true preppy brands. Both IZOD and Nautica nowadays are more popular with middle-aged to older men, while the true preppy brands are more popular across all ages.
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