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Old 12-30-2018, 09:39 AM
 
Location: Queen Creek, AZ
4,840 posts, read 7,393,230 times
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Could anyone give examples of once-dead brands that are now making a comeback?

I think the best example is Tommy Hilfiger. Once a dead brand is now the fastest growing brand for PVH.

A lesser example is IZOD, which has seen its ups and downs. The most recent downturn was around 2014-2015, but has been gaining popularity again since 2016.
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Old 12-30-2018, 01:48 PM
 
Location: Follow the oil exhaust cloud until you run out of gas, then turn left
919 posts, read 269,302 times
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Patrick Ewing.

I'm really digging my new "33" high-tops that just came a couple weeks ago! Just like I had circa 1992 or so.
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Old 12-30-2018, 03:09 PM
 
Location: Fairfield, CT
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I wouldn't say any of these brands were dead, just in eclipse for a while. I was always a fan of Tommy Hilfiger, so I'd be happy to see it come back. I'd love to buy some Tommy Hilfiger shirts and pants.
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Old 12-30-2018, 03:45 PM
 
Location: Brentwood, Tennessee
40,251 posts, read 38,816,676 times
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Guess

https://www.instyle.com/news/jennife...jeans-campaign

Puma

https://www.businessoffashion.com/ar...ortswear-sales
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Old 12-30-2018, 03:57 PM
 
Location: Queen Creek, AZ
4,840 posts, read 7,393,230 times
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One brand that I wonder if it will make a comeback is Nautica. VF recently sold them to Authentic Brands Group, a company known to try to put new life into faded brands. With the strength of Polo Ralph Lauren and Tommy Hilfiger and IZOD making a comeback, there is a lot of competition in the market.

Interestingly, the brand seems somewhat popular in Puerto Rico.

Last edited by Pink Jazz; 12-30-2018 at 04:07 PM..
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Old 12-30-2018, 04:02 PM
 
Location: North Carolina
2,428 posts, read 1,708,076 times
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It hasn't been that recently, but Converse shoes (the All Stars in particular) seemed very popular a few decades ago, but then faded into partial obscurity until just a few (5 +/-?) years ago.
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Old 12-30-2018, 06:38 PM
 
Location: Fairfield, CT
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Quote:
Originally Posted by Jowel View Post
It hasn't been that recently, but Converse shoes (the All Stars in particular) seemed very popular a few decades ago, but then faded into partial obscurity until just a few (5 +/-?) years ago.
Absolutely. It's been a few years since the Converse All Stars came back, after disappearing for at least a couple of decades.

This has been happening with retro sneakers in general. I saw a pair of PF Flyers earlier this year, a brand that I wore as a kid that hadn't been around in at least a couple of decades.

Though they never fully disappeared, the retro Puma Suede/Clyde/Basket and the Adidas Superstar have also made a comeback. I have pairs of all of them now, after not having seen them for about 20 years.
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Old 12-30-2018, 06:52 PM
 
909 posts, read 240,004 times
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Swatch

I recall buying one at Belk's in 1980s and was surprised to see that the brand is alive and thriving.
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Old 12-30-2018, 07:06 PM
 
1,442 posts, read 492,491 times
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"Could anyone give examples of once-dead brands that are now making a comeback?"

1. i agree with above on Puma.
2. Stormy Kromer.
3. Carmex.
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Old 12-30-2018, 10:03 PM
 
Location: NYC
1,494 posts, read 957,477 times
Reputation: 3406
Bata Bullets are back but too expensive now.

https://bataheritage.com/en/
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