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Old 05-02-2019, 10:47 AM
 
Location: East Cobb, GA—>Dallas, TX
1,141 posts, read 499,115 times
Reputation: 1816

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I’m guessing Vineyard Vines will become online entirely eventually.
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Old 05-02-2019, 07:19 PM
 
Location: Queen Creek, AZ
5,096 posts, read 7,756,077 times
Reputation: 2660
I just wonder if these items will become valuable in the future.
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Old 05-02-2019, 08:05 PM
 
Location: PVB
3,064 posts, read 1,555,116 times
Reputation: 3524
It is limited to one color and carefully curated not to cannibalize sales from their yacht types. They will sell a ton of these and get their name out to the general public. Target is the perfect partner with an upscale name and merchandise mix.
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Old 05-02-2019, 11:18 PM
 
Location: America's Expensive Toilet
1,303 posts, read 800,700 times
Reputation: 2838
Quote:
Originally Posted by Pink Jazz View Post
I just wonder if these items will become valuable in the future.
I'm still waiting on my beanie babies and pokemon cards to be worth something. HIGHLY DOUBT IT.
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Old 05-05-2019, 08:48 AM
 
Location: Norfolk, VA
6,137 posts, read 5,844,014 times
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Quote:
Originally Posted by likealady View Post
People are still into the 'preppy' look?
People can be persuaded. It has been done before in the 90s and again in the 10s.
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Old 05-05-2019, 07:22 PM
 
Location: State of Transition
77,374 posts, read 69,283,631 times
Reputation: 74933
What is Vinyard Vines, OP? I tried to look it up, and didn't get too far. Looks vaguely like casual-preppie? Their little whale logo is cute.
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Old 05-06-2019, 06:04 AM
 
Location: SW Florida
10,040 posts, read 4,681,410 times
Reputation: 21247
I never heard of Vineyard Vines. Maybe they're not in Florida? I have found Target has some cute clothes lately. Unfortunately they don't carry petites in our local stores so I can rarely purchase anything there.
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Old 05-06-2019, 05:21 PM
 
Location: Mountain girl trapped on the beach
583 posts, read 683,058 times
Reputation: 2043
Quote:
Originally Posted by in_newengland View Post
VV has tried to brand itself as elitist, something a yacht owner or wanna be would wear [...] But, yes, the Target brand will probably do great.
Target has had lots of collaborations with other designers - Missoni, Rodarte, and Proenza Schuler among many others, and a fair amount of collaboration products look decent. VV, on the other hand, always struck me as the official fashion choice of "Do you know who my father is?"
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Old 05-07-2019, 12:16 AM
 
Location: Chicago
5,619 posts, read 8,585,019 times
Reputation: 6704
I havenít looked at Vineyard Vines sales numbers, but in my area VV clothing is no longer the Ďmust haveí label with the sailing/golf/country club set, or their kids. Everyone was clamoring for it 5 years ago when it was very exclusive/hard to find. Then VV opened up a flagship store in my area, and it seems like every other boutique store I walk into is also now carrying the line.

Also, they seem to be in every college campus bookstore now too. I know about this VV/college partnership because I have been doing lots of college touring around the US for the last 3-4 years. The bookstores have huge VV clothing displays, where the college logo is emblazoned on the VV clothes.

After years of buying VV clothes for my teenagers, they donít want VV anymore. Kids are so fickle. Itís smart that VV is positioning itself to pick up sales with Target, college store partnerships, etc. Their clothes are pretty basic and seem well made, so VV should appeal to the masses.

Last edited by GoCUBS1; 05-07-2019 at 12:33 AM..
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Old 05-07-2019, 12:31 AM
 
Location: Chicago
5,619 posts, read 8,585,019 times
Reputation: 6704
Quote:
Originally Posted by Schrodinger's Kittens View Post
. VV, on the other hand, always struck me as the official fashion choice of "Do you know who my father is?"
Thatís funny because thatís why my kids wonít wear it anymore. My college-age son and his friends make fun of the one guy in his dorm who wears head-to-toe VV, because they thinks itís pretentious. Itís interesting that VV is being sold in the bookstore as college spiritwear now. Wonder how sales numbers are.
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