When the Ben and Jerry's ice cream company kills a flavor, it's treated with respect — including a burial in the company's "Flavor Graveyard."
"I think we've got the best, and the not-best, up here," Sean Greenwood, Ben and Jerry's Grand Poobah of Publicity, says from the cemetery in Waterbury, Vt.
The Graveyard Of Shelved Ice Cream Flavors : NPR