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Old 06-20-2013, 07:04 AM
 
Location: Tricity, PL
61,145 posts, read 85,956,304 times
Reputation: 130828

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People eat with their eyes. That's why we get perfect shaped, no blemish, artificial colored, processed, modified food. But, home-cooked meals - or ones that at least "look" like they were homemade - are seen as more wholesome and authentic.
So, what's the newest marketing gig? Now companies are working hard to make (processed) food appear less perfect and more like "home made" Since they can't change the fact that what they sell is nothing else than processed, cardboard crap - they now try to make it look like homemade.
Special machines are build to make food appear less processed or made by a food factory. Lots of money is invested in those new machines and marketing. It will be made harder for us to see the difference between artisan and factory made.
Soon will be gone perfect shapes and drab colors. We will get (factory cut) uneven slabs, loosely shaped eggs for McMuffin, not so perfectly round pizzas, or burgers, and no two items will look alike.
The revamped turkey slices will get caramel colored edges, to appear like they were cut from a Thanksgiving roast.
All that just to fool our (common-?) sense, and make us think it was hand made, less processed, therefore natural and healthier.
Will the food in fact be made healthier or taste better? Don't count with that, that's not on their agenda.

NEW YORK: Food companies work to make it look natural | Business | Kentucky.com

Last edited by elnina; 06-20-2013 at 07:15 AM..
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Old 06-20-2013, 07:11 AM
 
7,672 posts, read 12,726,602 times
Reputation: 8030
That's just ridiculous. Why not invest in actually making the food better with local and nutritional ingredients?
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Old 06-20-2013, 09:34 AM
 
Location: Somewhere out there
18,287 posts, read 23,119,154 times
Reputation: 41178
Sad part is so many consumers will fall for this marketing trick.
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Old 06-20-2013, 09:45 AM
 
Location: South Central Texas
114,838 posts, read 65,485,127 times
Reputation: 166912
So much for "truth in advertising". I suppose truthful/accurate labeling as for ingredients and points of origin is just a dream.
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Old 06-20-2013, 09:46 AM
 
Location: in here, out there
3,062 posts, read 7,001,182 times
Reputation: 5109
If they can make my crapola appear more appetizing I can only thank them for that.
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Old 06-21-2013, 05:09 AM
 
Location: "Daytonnati"
4,244 posts, read 7,138,529 times
Reputation: 3014
I was thinking this was about the 'natural' packaging...all rough and brown and sepia tone, with sort of rustic looking typefaces for the labeling....looks 'natural' in the package, but then turn it over and read the ingredients label...ruh roh!

But noooo...now they are going to make the "food" itself look all crunchy granola!

What WILL they think of next?
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Old 06-21-2013, 07:17 AM
 
Location: In a house
13,250 posts, read 42,636,153 times
Reputation: 20198
As long as they don't try to make my bacon look healthy. I might have to stop eati...aw who am I kidding. I'll eat it anyway
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