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Pizza Hut announced Tuesday it will begin selling pizza by the slice in an attempt to keep up with competition from upmarket fast food franchises like Chipotle.
Pizza Hut will test selling slices in two locations, one in York , Neb. and the other in Pawtucket, R.I. The company’s slices will be made with thinner crusts and a new recipe, and will cost between $2 and $3 each. But considering the ready availability of the dollar slice in big cities like New York, only time will tell if this pricing model holds up in larger markets.
$3 a slice is rather excessive being most places I go to sell them for $1.50 to $2.00. It is a good idea to sell by the slice, but not for that much money unless it's a really big slice.
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My local pizza parlor gives you 2 slices and a drink for $5.00 as a lunch special and they'll happily tell you they really are from Brooklyn and the pie confirms that. Maybe I'll wave as I pass by PizzaHut.
A question about it, though -- will they deliver this pizza by the slice? I already wouldn't buy it in the store, but I absolutely wouldn't pay to have it delivered when the delivery charge is as much as a slice of pizza.
Agree. It's a crowded space in some markets. We also have the places out here that do the 2 slices & a drink for $5. That is a pretty common combo in places I've lived with the price anywhere between $5-$8 depending on the real estate (not necessarily quality)
They could follow a Sbarro model with other offerings as well .... I wonder if they are going to push slices from an existing store of if they are going to place the stores in food courts/lunch centers
It could work for them, but it will be tricky in a lot of larger markets
Not if I can get two slices for 2.50 at the gas station! Seriously some gas stations have tastier pizza than big pizza chains.
But other people will certainly pay 3 for one slice at Pizza Hut.
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