TOKYO —
Potato chips are only one half of Calbee’s pincer attack on your salt-receptor taste buds, though, as the company also produces the phenomenally popular line of shrimp chips called “kappa ebisen.”
The extremely competitive nature of the Japanese junk food industry means that you have to keep innovating though, and sometimes in the process of pushing through existing boundaries, you end up in strange new places, which explains why Calbee is now selling shrimp chips covered with strawberry chocolate.
Strawberry chocolate shrimp chips: For when you want sweets plus seafood and/or are pregnant ? Japan Today: Japan News and Discussion
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