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It sounds like a bad business move to me, breakfast and coffee is the only reason I ever go there! I have never ordered a hamburger at IHOP. It just seems like a very expensive move to change all of their signs and everything else that they’ll have to put the new logo on.
One of the rules of business is that if you do not reinvent yourself every 5 years , you will probably not survive. IHOP has not changed forever, and they are simply trying to expand their audience to people who want more than breakfast. They were long overdue for a revamp.
The only times I ever went there was when we left a club at 2 am and wanted something to eat, and they were the only place open.
The publicity caused us to go there last Sunday for breakfast. It was only a so so experience, but we will try it again for burgers, on the off chance their burgers are good. I fully expect to be disappointed, but will try it once.
Doesn't matter what they do with the name, it isn't like we are going to go to IHOP to get a hamburger when there are 50 other places that are actual hamburger restaurants. All this will do is give the people that don't want breakfast food that are with friends that want to go to IHOP something to eat. If they think for a second this is going to increase business, they are fools.
I just don't get these restaurants trying to serve things that are not what they do and customers do not and will not ever associate them with. IHOP trying to hamburgers, McDonalds trying to sell burritos, Taco Bell tried french fries, Ruby Tuesday pretty much destroyed their business by stripping their menu down and changing to "gourmet hamburgers." Here is an idea......fix the problems that are causing you to lose business such as crappy food or poor customer service. The upper level management of some of the restaurant chains must be full of complete morons.
Doesn't matter what they do with the name, it isn't like we are going to go to IHOP to get a hamburger when there are 50 other places that are actual hamburger restaurants. All this will do is give the people that don't want breakfast food that are with friends that want to go to IHOP something to eat. If they think for a second this is going to increase business, they are fools.
I just don't get these restaurants trying to serve things that are not what they do and customers do not and will not ever associate them with. IHOP trying to hamburgers, McDonalds trying to sell burritos, Taco Bell tried french fries, Ruby Tuesday pretty much destroyed their business by stripping their menu down and changing to "gourmet hamburgers." Here is an idea......fix the problems that are causing you to lose business such as crappy food or poor customer service. The upper level management of some of the restaurant chains must be full of complete morons.
IHOP has been serving burgers for decades, since they first opened actually. You being unaware of that fact doesn't change that, and kinda makes me feel like I have to ask who the moron is here.
It sounds like a bad business move to me, breakfast and coffee is the only reason I ever go there! I have never ordered a hamburger at IHOP. It just seems like a very expensive move to change all of their signs and everything else that they’ll have to put the new logo on.
Got you talking about it right? So it worked!
Look at it this way, lets say burgers are $7 and just 1 million people buy one in the month of June then that becomes 7mm in revenue in a month (also consider the patrons will order more food/drinks if they come with other people).
Sure it is an old brand but this goes a long way to bring it back to relevance!
Lets go to IHOP/B for a Burger....SAID NO ONE EVER!!!!!
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