Hershey (HSY, news, msgs) this week laid out plans to battle the global candy giant to be created by the Mars-Wrigley merger, but offered little detail on how the iconic chocolate maker will address its overwhelming reliance on the U.S. market for revenue.
At an investor update in New York, Chief Executive David West said Hershey would boost spending on marketing about 20% this year and next. He also slightly increased the company's long-term annual sales targets and outlined plans for new products.
Can Hershey survive candy wars? - MSN Money
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