The NuVal Scores are the new simple guide to nutritional values of everyday foods...
The Scores (http://www.nuval.com/pages/WhatAreScores.aspx - broken link)
A very clear and simple scoring system, giving points out of 100 for each individual food. The system will eventually cover all food products.
"Shoppers will begin to see NuVal™ Scores in supermarket aisles this fall. NuVal Scores will be displayed right at the point of purchase – on shelf tags, aisle signage, and other communications. At a glance, you’ll be able to see and compare the nutritional value of products as part of your regular shopping routine"
http://www.nuval.com/Default.aspx (broken link)