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Old 06-06-2007, 12:54 PM
 
Location: Tennessee/Michigan
27,994 posts, read 46,352,092 times
Reputation: 19398

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BEIJING (Reuters) - Coca-Cola Co. (KO.N: Quote, Profile, Research faces a long-term threat to its future from falling global water resources and will reduce the amount of water that goes into making its drinks, its chief executive said on Tuesday.

The world's top beverage company will also put more effort into recycling the water it uses in manufacturing and spend $20 million protecting seven major watersheds around the world with the World Wildlife Fund, said Chief Executive E. Neville Isdell, at a news conference on World Environment Day.

"I don't see in the short-, or even in the medium-term, that it's going to threaten our business, but in the long-term it is," Isdell told Reuters after making the announcement, referring to water shortages.

Coke vows to reduce water used in drink production | Reuters
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Old 06-06-2007, 01:23 PM
 
Location: South Bay Native
13,043 posts, read 21,154,444 times
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good one...what are they going to replace that reduced amount of water with? More high fructose corn syrup?
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Old 05-25-2014, 02:38 PM
 
Location: Oceania
8,623 posts, read 5,891,490 times
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Quote:
Originally Posted by DontH8Me View Post
good one...what are they going to replace that reduced amount of water with? More high fructose corn syrup?
My thoughts exactly. WTH are they going to use for a substitute for water...fake water?
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Old 05-25-2014, 05:28 PM
 
9,310 posts, read 13,839,731 times
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This is an old thread, but of course they're not talking about the water that goes in the can, they're talking about the other water used in the process of making it, e.g. for cleaning machinery.
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Old 05-25-2014, 05:32 PM
 
Location: Western Oregon
1,379 posts, read 1,225,640 times
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Quote:
Originally Posted by nybbler View Post
This is an old thread, but of course they're not talking about the water that goes in the can, they're talking about the other water used in the process of making it, e.g. for cleaning machinery.
That was my take. And I'm sure they use a lot of water aside from what goes in the Coke.
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