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Why do you think Ford stop making them they were not selling so why would you think that they would bring that size truck back.
I think it would sell. Pretty much all trucks that were mini trucks are bloated fat pigs that are almost full size.
The reason rangers were killed off was the design was ancient in car world, lackluster sales, and the price was pretty much at the F150 level so it was canniballizing sales. The only mini truck lef5 is the Frontier which is in bad need of a remake.
Exactly which "fleet buyer" bought the Ranger? I never saw a caravan of Rangers anywhere. The very few Rangers I see now look utterly pathetic.
Correct I’ve never seen a fleet of compact trucks, i love it when these people can’t handle the truth why ford stopped making the Ranger I was not selling just like the S10 it was not selling why continue to make something that’s not selling. Get over it compact trucks are not coming back from the Big3:
Exactly which "fleet buyer" bought the Ranger? I never saw a caravan of Rangers anywhere. The very few Rangers I see now look utterly pathetic.
Towards the end of the Ranger production, exterminators were the biggest fleet buyer representing about 10% of sales. They were 2 WD, 4 cylinder, manual, base models which were the least profitable. That industry loved them because they were cheap to buy, cheap to run, cheap to maintain, and kept the operator separated from the chemicals.
Here is an Orkin example:
Many utility, construction, auto parts companies, etc. also used the Ranger for fleet work.
Towards the end of the Ranger production, exterminators were the biggest fleet buyer representing about 10% of sales. They were 2 WD, 4 cylinder, manual, base models which were the least profitable. That industry loved them because they were cheap to buy, cheap to run, cheap to maintain, and kept the operator separated from the chemicals.
Here is an Orkin example:
Many utility, construction, auto parts companies, etc. also used the Ranger for fleet work.
Towards the end of the Ranger production, exterminators were the biggest fleet buyer representing about 10% of sales. They were 2 WD, 4 cylinder, manual, base models which were the least profitable. That industry loved them because they were cheap to buy, cheap to run, cheap to maintain, and kept the operator separated from the chemicals.
Here is an Orkin example:
Many utility, construction, auto parts companies, etc. also used the Ranger for fleet work.
Apparently they didn’t buy enough because they stopped making them if Ford or GM were making money do you really think they would of stopped making them, you have to sell millions to make money it takes millions to pay for workers and to keep an assembly plant open ant to pay suppliers. Ford and GM know the automotive business they know what model of theirs is selling and the compact ranger and S10 pickups were not selling like they were. Everybody wants a full to mid size truck and for the few that prefer the compact truck buy use because that’s all your going too be able to get. They are not going to make a compact pickup again get use to it. And the Ranger was nothing but an Explorer with a small pickup bed same cab.
So are Tacoma’s. Truthfully other than Nissan Frontier there isnt a small truck out there anymore. Tacoma’s and Chevy/gmc are basically midsize. Not everyone needs a full size truck. I think there are a lot of people who would still go out and buy a Ranger.
I certainly would. As soon as I can afford it, I'll be looking for a used Ranger.
Correct I’ve never seen a fleet of compact trucks, i love it when these people can’t handle the truth why ford stopped making the Ranger I was not selling just like the S10 it was not selling why continue to make something that’s not selling. Get over it compact trucks are not coming back from the Big3:
The truth is sales had nothing to do with why the Ranger was killed. Ford has always believed there was a market for a Ranger and before they stopped investing in it the Ranger sold quite well.
The reason the Ranger was killed was cost - specifically, how much it cost to build versus how much revenue they could get for it. The Ranger was one of the biggest money losing products Ford had at the time and there was simply no shortcut to profitability with it. (Due to supply base issues, plant issues, etc.) Once the CAFE fuel economy rules were changed, and the Ranger no longer helped avoid CAFE penalties in the truck group - BOOM -the Ranger got killed.
There has been plans to use the global T6 platform and bring the Ranger back for years. Problem is, they also struggled to show a business case where there was enough profit potential to do so. It kept getting declined and at some point they got over the hump and got the approval to spend the investment on it. So we’ll see how it ends up....
Towards the end of the Ranger production, exterminators were the biggest fleet buyer representing about 10% of sales. They were 2 WD, 4 cylinder, manual, base models which were the least profitable. That industry loved them because they were cheap to buy, cheap to run, cheap to maintain, and kept the operator separated from the chemicals.
Here is an Orkin example:
Many utility, construction, auto parts companies, etc. also used the Ranger for fleet work.
Orkin uses Tacomas now in my area.
The water dept in my town does have some Rangers they used to use for meter reader trucks, but now that they’ve switched to digital meters I’m not sure they even use them anymore. OReilly auto parts uses Rangers as parts delivery trucks, and I think the Advance Auto here uses Colorados.
... Truthfully other than Nissan Frontier there isnt a small truck out there anymore. Tacoma’s and Chevy/gmc are basically midsize. Not everyone needs a full size truck. I think there are a lot of people who would still go out and buy a Ranger.
The Frontier is a midsize now (2018 model). I don't know what model year Nissan upsized it but the '18s are 206-219″ L x 73″ W versus 189-204" L x 69" W for the 2011 Ranger. The older Frontiers were smaller and were sub-200" as well.
Which means... there are no new compact trucks being sold in the USA and none on the horizon.
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