Quote:
Originally Posted by Norm24x7
we appoint them to work as a customer care associate ..:
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The simple fact that you call them "customer care associates" and say that you "appoint" them, indicates to me that everything you have said is couched in terms to obfusicate a very grim and distasteful reality. To call them "customer care associates" is like calling a magician "a man who cuts a lady in half".
They are not "customer care associates", they are people who are given the smallest possible amount of money in exchange for doing what they are told to do. They are told to follow a strict procedure to earn profits for their employer in the most efficient possible manner. The manual says, probably in these exact words, "Say what you need to say to make the customer think you care." To imply that they are associates who care about customers is duplicitous at best. They are rabble who line up in Friday for their meager paycheck, they care not a whit about the customer, but only about the supervisor who is monitoring the call. Some of them sleep on the floor in the office.
I have no reason to disagree with what you have said about the security of the process. However, it is a fact that the only reason the company is doing anything that it does, is to increase its share value. The only reason there would ever be any scruples to anything the company does, would be out of fear of profit-threatening scandals about their process.
The company does not exercise care in order to protect its customers. The company exercises care in order to protect its own image because its image is one of the weight-bearing pillars of its profitability. And the company does not exercise "customer care" at all, except to the degree that if a customer flees, so does a tiny increment of profit and share value.
If your CEO thought it would yield a higher profit in the long run, he would sell the entire data base to the highest bidder, without a moment of reflection. And just as quickly, "appoint" his "customer care associates" into bondage.