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Old 04-25-2012, 04:15 PM
 
Location: Greenville, SC
10,564 posts, read 21,104,270 times
Reputation: 2878

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WYFF will have a special investigation story on 4-26 at 5pm into Liquid Highway where the company claims to save lives by donating a portion of their revenue to charities. This claim doesn't look to be true though according to the story preview. Apparently they haven't given money to any charity in at least three years and owe banks along with vendors millions of dollars. Stay tuned.
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Old 04-25-2012, 04:20 PM
 
Location: Dallas, TX
5,681 posts, read 10,149,242 times
Reputation: 1898
Sad - they were going like gangbusters for a while there!
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Old 04-25-2012, 05:26 PM
 
Location: Greenville
557 posts, read 725,738 times
Reputation: 442
Dang G-man. sounds like they were giving to their own charity, themselves! Makes me glad I never bought anything from them ever.
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Old 04-25-2012, 05:42 PM
 
Location: Greenville, S.C., USA
5,473 posts, read 13,845,035 times
Reputation: 2545
This is why I was skeptical about their business decisions during their brief period of rapid expansion. They could be in seriously hot water. I knew something was wrong when they decided to purchase several expensive properties within a very short span of time.
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Old 04-25-2012, 09:18 PM
B&R
 
Location: Greenville SC
148 posts, read 277,602 times
Reputation: 117
Were they giving a portion of revenues or a portion of profits?

It sounds like they weren't making any profit if they owed big debts.
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Old 04-26-2012, 02:48 AM
 
2,242 posts, read 5,221,586 times
Reputation: 933
Quote:
Originally Posted by B&R View Post
Were they giving a portion of revenues or a portion of profits?

It sounds like they weren't making any profit if they owed big debts.
Good point. While it still seems a bit misleading, if they said profits, there's really nothing financially wrong with what they did.
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Old 04-26-2012, 08:28 AM
 
Location: Piedmont, SC
664 posts, read 1,228,256 times
Reputation: 314
I've only seen them advertise that they give their profits to charity, not revenue. I wonder if that's what the report will "uncover." Either way, I've always been a big fan and will continue to visit there when I can.
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Old 04-26-2012, 08:32 AM
 
Location: Upstate, SC
212 posts, read 376,504 times
Reputation: 127
Such a simple concept. Revenue =/= Profits. G-man, rein it in a bit.
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Old 04-26-2012, 08:40 AM
 
Location: Greenville, SC
5,235 posts, read 7,863,584 times
Reputation: 2632
Quote:
Originally Posted by shamrocker View Post
I've only seen them advertise that they give their profits to charity, not revenue. I wonder if that's what the report will "uncover." Either way, I've always been a big fan and will continue to visit there when I can.
And they've still not made a profit. Therefore, they haven't given anything to charity, right? The "charity" they list on their website is run by the people who own liquid highway, and shows no contributions to anything. REAL giving doesn't work that way.

So my question is, how are they "saving lives, one cup at a time" if they aren't giving to charity? NONE of the money you spend on their coffee goes to charity. Don't you think the line plastered all over their stores and vehicles (Saving Lives One Cup at a Time) is a little misleading?

AND, their employees claim the company is a nonprofit, which is a lie. They are an LLC, a for profit company.

It was a marketing strategy all along, and a very misleading one at that.
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Old 04-26-2012, 09:10 AM
 
654 posts, read 950,624 times
Reputation: 367
If you noticed they've closed a few of their stores as well. When I was at my former company they owed us some $$ for some staffing we did for them so they gave us a few hundred pounds of coffee instead (it was around Christmas time) and we used their coffee for gifts.

Now I'm not 100% sure on that but it's what I can recall...
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