I've been looking at Greenville real estate now for more than 3 years - here's my (one cent) take on the overall and local markets:
Overall: Residential real estate has dramatically switched from a personal investment vehicle to an actual HOME in the last 5 years. We've realized that not every one should buy a home - nor is owning a home a right.
Local/Greenville: it's all about price and location - I've looked at the Parkins Mill/Verdae areas and have seen properties sell in weeks and other languish for 2 (or more) years.
(Based on my experience) unique features that sell a (Greenville) home quickly:
1. price, price,
PRICE - and, price it right at the moment it enters the market
2. older, established neighborhoods with unique homes, lots of trees, and generous lots - prime example is
Gower Estates - (IMO) cookie cutter homes with no trees, tiny lots DO NOT SELL (in this real estate environment)
3. the exact location of the home (even the street) is
vital - examples: homes that are located within
walking distance to (good) public schools, parks, trails, neighborhood pool, etc.
4. (generally) the closer the home is located to the city center of Greenville, the better (although public schools could be a concern)
5. avoid any new construction - the exception: a teardown and then building. IMO, the re-sale on any new construction stinks (especially if one may move in less than 5 years).
Lastly, there are exceptions to everything and every home buyer is unique.