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I've had lots of customers purchase Just for Men hair color considering it only works at coloring those gray hairs (although I'm not sure how that happens lol). I've also heard of men using women's hair color; just make sure you stay within 2 shades of your natural hair color or goatee color and it should look relatively natural. It also helps to use a semi-permanent so that it doesn't look too matte. Although... men's boxed hair color is generally nicer because it doesn't contain ammonia.