Quote:
Originally Posted by fisheye
I worked for a pharmaceutical company and I feel our biggest mistake was allowing the companies to advertise. We train our doctors to prescribe our medications; but they obviously give patents what we ask for. If they did not; there would be no money in advertising. so patients are running to their doctors and saying: I saw this on TV and that is exactly what I need to feel better and the doctors are complying with the wishes of their patients! We have created this backwards system and I don't even know why we train our doctors today in pharmacology if they do not use their training to prescribe the best medication for our problems. Why are our professionals listening to laymen?
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The ads actually SAY: "Ask your doctor (if drug x,y,z) is right for you." So drug sales are driven by drug companies marketing directly to customers. Doctors are the middle-man (pusher, depending on the drugs).