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Old 11-11-2008, 02:37 PM
Location: South FL
5,413 posts, read 6,229,811 times
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South Africans are no strangers to AIDS-awareness campaigns. Billboards urging testing and posters promoting condoms and abstinence line the roadsides. They're there for good reason: the country has the highest incidence of HIV-positive citizens of anywhere in the world. In some areas, 40 percent of people are infected. But despite those numbers, and despite the campaigns, only about 2 percent of South Africans have ever even been tested.

"There are a lot of campaigns out there, and a lot of different messages. But the messages are so generic," says digital media consultant Gustav Praekelt. "It's like, 'You must get tested.' Well, then what?" Praekelt's organization, the Praekelt Foundation, a South Africa-based nonprofit that uses mobile technology to combat the impacts of poverty, is now trying an unlikely medium to make the message stand out: text messaging.

Why It Matters : R U Positive? (http://www.blog.newsweek.com/blogs/ov/archive/2008/11/10/r-u-positive.aspx - broken link)
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