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On pace to be one of the most far-reaching African-American health initiatives ever, The 50 Million Pound Challenge stops in Miami May 19 on its 14-city tour across the US rallying people to "give up the pounds, not the fight." On April 7, Dr. Ian Smith, physician, NY Times best-selling author & VH1 Celebrity Fit Club expert, teamed up with State Farm(R) and a host of African-American leaders to launch The Challenge, an unprecedented campaign and commitment by the African-American community to help people lose weight, get fit & take control of their health. In its first month, 55,984 people joined the campaign.
The Challenge aims to reach its ambitious goal by making it easier for millions of people to get fit, lose weight and turn back the deadly toll of weight-related diseases that threatens half of all Americans. The African-American community has been particularly hard hit, losing too many loved ones to heart disease, stroke, diabetes, cancer and other related illnesses. To fight back and encourage more people to join, The Challenge is hosting events in 14 U.S. cities from April to November.