Honda Fit....in eyeshadow shades for women (vehicle, 2012, Japanese)

[boolouwho]

Ladies, the answer to our prayers when it comes to a vehicle

The Honda car just for women, complete with windscreen that helps prevent wrinkles (and it comes in pink, of course) | Mail Online

Japanese motor giant Honda has designed the first car to be marketed exclusively to women.
The Honda Fit She's comes in colours inspired by popular eyeshadow shades (yes, that includes pink), and has a windscreen that 'helps prevent wrinkles'.
The $17,500 vehicle also has an air-conditioning system that apparently improves the driver's skin quality.

I guess Honda has decided to not release this in the US. Good move, Honda, good move. I'll stick to my lifted JK. Although I might miss the skin improving A/C when I have the top down and the doors off

[todd00]

[quote=boolouwho;26683947]windscreen that helps prevent wrinkles]

Now if they could only do something about that disturbing cellulite problem.

[iTsLiKeAnEgG]

Originally Posted by boolouwho

Ladies, the answer to our prayers when it comes to a vehicle

The Honda car just for women, complete with windscreen that helps prevent wrinkles (and it comes in pink, of course) | Mail Online



I guess Honda has decided to not release this in the US. Good move, Honda, good move. I'll stick to my lifted JK. Although I might miss the skin improving A/C when I have the top down and the doors off

Hey guys look at me, I don't understand the Japanese consumer....

[Praxis]

I don't see the problem here. Just another way to market to a specific group, why would OP be surprised?

I am sure plenty of women think loud engine noise is retarded.

[415_s2k]

Japan and the US are totally different cultures and have very different attitudes towards women.

Consider this: Japan 101st in Global Gender Gap Rankings, Netizens React. - japanCRUSH

In a nutshell: Japan is #101 out of 135. in gender equality. The US is #22.

Fifty years ago in the US, very few women would have been saying that they preferred their lifted Jeep because few women would have driven them. They were a "man's" vehicle. It would have been socially unacceptable for women to drive something like that, generally speaking. That's pretty much what it's like in Japan... women drive women cars; men drive men cars.

Here are a couple previous cars that were designed and marketed towards women in Japan: