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Builders are trying to lure reluctant buyers with plane tickets, new cars and even a pet peacock.
(Money Magazine) - In Seattle, a homeowner is offering round-trip airplane tickets to anywhere in the world, plus a six-night stay at a Four Seasons hotel to anyone who will just, please, buy the house he has on the market.
Big builders have a way of putting too many homes in the "spec" market. With the housing market the way it is, these guys don't have much choice, I guess. What should sell a builder's homes is quality construction, superior customer service, and affordability.