I don't live in the area, but I just wanted to wish you the best of luck in whatever endeavor you finally decide upon!

I've always wanted to open an organics/health food store in Downtown Scranton, PA myself someday. If marketed appropriately you can attract a very broad clientele to your establishment, and then if you keep a strong commitment to customer service, you'll retain that loyal customer base. Don't forget the nice personal little "touches" that help to go the extra mile in making people feel appreciated for choosing your business either. For example, there was a gourmet dog bakery in Downtown Scranton, PA that I used to frequent, and the cashier would always tie up my bag's handles with a nice ribbon and some other decorations. I really liked that. The business did fold around the beginning of the year (the prices were simply too high for the area to sustain), but as a customer I loved little personal touches like that. That dog bakery also had "Yappy Hours" every Thursday from 5 PM-7 PM in which people could bring their pampered pooches in for free biscuits while their owners mingled.
If you go the health store route be sure to diversify yourselves with similar offerings for your customers. For example there is an organics food store near me that I love that also has all sorts of healthy living seminars, yoga classes, etc. If you decide to open a store like this it would be nice to hire a dietitian to offer classes to customers in order to "brainwash" (encourage) them into eating ONLY organic/natural foods so that in the long-run this investment will pay for itself when those customers come back time after time to purchase ALL of their groceries. Holistic wellness, yoga, etc. instruction are nice touches as well.
Best of luck from one future entrepreneur to another!
