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So Hyundai is going to do what Honda (Acura), Toyota (Lexus) and Nissan (Infiniti) did back in the late 80s/early 90s. A brand-new luxury division. What do you think?
Depends on pricing and amenities. How are they going to differentiate themselves from Hyundai which already offers 100k mile warranty? Up it to 150,000 miles? Include free maintenance? Free pickup/drop off service?
If it's just pricing I don't think it'll be enough. I also hate alpha-numeric names just like when Acura dropped Integra and Legend.
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