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Old 06-10-2010, 08:24 AM
Bo Bo won $500 in our forum's Most Engaging Poster Contest - Tenth Edition (Apr-May 2014). 

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Location: Ohio
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It depends. Some things, like plumbing and auto repair, have to be obtained from local vendors. Those I look for in the phone book.

If it can be bought online, I shop for it online, probably starting with a price comparison at Google Shopping.
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Old 06-10-2010, 08:27 AM
 
Location: Las Flores, Orange County, CA
26,345 posts, read 83,888,766 times
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Google Maps has a sort of new feature called "What's around here?" which labels most commercial and retail on google maps. So, go to an intersection, zoom to the appropriate level and see labels on the map delineated by plats.

Often the most important discriminator is location on a route (going home from work for example). Or, let's say I'm getting my car worked on. If I have to kill an hour, what is up and down the street I can walk to near the auto repair place.
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Old 06-10-2010, 08:53 AM
 
Location: Cleveland, Ohio
11,813 posts, read 13,951,598 times
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Internet all day.
I am tired of phone books. Isn't it time to stop making them?

I put a note on my front door every spring *No Phonebooks Please!*.
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Old 06-10-2010, 08:58 AM
Bo Bo won $500 in our forum's Most Engaging Poster Contest - Tenth Edition (Apr-May 2014). 

Over $104,000 in prizes has already been given out to active posters on our forum and additional contests are planned
 
Location: Ohio
16,892 posts, read 33,621,908 times
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Quote:
Originally Posted by Peregrine View Post
Internet all day.
I am tired of phone books. Isn't it time to stop making them?

I put a note on my front door every spring *No Phonebooks Please!*.
Yellow Pages advertising is still one of the largest sources of revenue for phone companies. In my area, we get phone books from 3 different companies. They can appear on the doorstep any month of the year.

As long as businesses continue to buy ads in the book, we'll continue to get phone books.
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Old 06-10-2010, 09:01 AM
 
Location: Las Flores, Orange County, CA
26,345 posts, read 83,888,766 times
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Quote:
Originally Posted by Bowie View Post
Yellow Pages advertising is still one of the largest sources of revenue for phone companies. In my area, we get phone books from 3 different companies. They can appear on the doorstep any month of the year.

As long as businesses continue to buy ads in the book, we'll continue to get phone books.
I wonder what the breakdown is for YP electronic vs paper advertising.
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Old 06-10-2010, 09:06 AM
Bo Bo won $500 in our forum's Most Engaging Poster Contest - Tenth Edition (Apr-May 2014). 

Over $104,000 in prizes has already been given out to active posters on our forum and additional contests are planned
 
Location: Ohio
16,892 posts, read 33,621,908 times
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Quote:
Originally Posted by Charles View Post
I wonder what the breakdown is for YP electronic vs paper advertising.
I doubt that is public information. For newspapers, about 2 years ago I heard an expert say that print advertising brings in 6x the amount of ad revenue that web ads do. There's less accountability in paper than in web ads.
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Old 06-10-2010, 12:54 PM
 
25,629 posts, read 30,951,948 times
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Quote:
Originally Posted by skel1977 View Post
I throw out all my phone books as soon as they are delivered.
I save mine for when I might need to "Jack Bauer" a confession out of a terrorist suspect.

Even though its becoming arcane the yellow pages are a really quick reference for local businesses. The coupons in the back come in handy as well. Especially for pizza, I've got three teens at home.
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Old 06-10-2010, 01:29 PM
 
Location: Charlotte, NC
554 posts, read 1,329,517 times
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Quote:
Originally Posted by Charles View Post
I wonder what the breakdown is for YP electronic vs paper advertising.

I can tell you that if your advertising in the yellowpages both in print and internet - the sales rep is going to tell you you are spending more than you are on the internet but the fact of the matter is is that you are spending the majority of your money still on the print; they put very little ad dollars on the internet - they may put you on yellowpages.com but less than 1% of people use that source to find a product on the internet and it costs yellowpages near to nothing to put you on that website.

I've helped many local businesses here in Charlotte find out the real breakdown of what the yellowpages is charging them - 10 out of 10 of them are shocked and disturbed by the findings. Fact of that matter is is that way too many businesses are still spending FAR too much on yellowpages ads in print. It's just sad that they are raping these local businesses into thinking they need to spend a lot of money still in advertising in a source that isn't working for them....BUT they scare them half to death when they question leaving them...if YP was smart they'd do away with the print and just focus online. Save some trees, Yellowpages!
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Old 06-10-2010, 03:53 PM
 
Location: Cleveland, Ohio
11,813 posts, read 13,951,598 times
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Quote:
Originally Posted by Bowie View Post
Yellow Pages advertising is still one of the largest sources of revenue for phone companies. In my area, we get phone books from 3 different companies. They can appear on the doorstep any month of the year.
In Ohio we get 2 every spring.

As for costs I can tell you that my small business was quoted $700 for the smallest available ad about 3 years ago. A full page ad was $2,500.
Yea, we aren't advertised in the phone book.
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Old 06-10-2010, 04:06 PM
 
Location: HoCo, MD
4,578 posts, read 8,189,440 times
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for local services, I use angie's list or something like service magic. Otherwise, google, yelp, etc...
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