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It is growing, steadily. It isn't a boomtown, but the metro as a whole has never been in decline. There are quite a few marketing firms in the area. The economy is very diverse, making it less vulnerable to the ups and downs on Wall Street.
You'll do fine with that income, especially if you're single. KC has had a bad rap over the years for not being the greatest "singles" town, but it's improving in that area. You're best bet if you want to be around other singles is to live in the downtown/midtown corridor. Also, North Kansas City is just across the river from downtown with newer apartments there. Downtown/midtown has a lot of cool lofts and older apartments. The Country Club Plaza has several apartment options, as well. Some affordable, some not so affordable.
The nightlife scence is good in all the areas I mentioned. The new Power & Light district is great, and there's also Westport, River Market, Crossroads, and of course, the Plaza. Zona Rosa is a place you also might check out, up near the KCI airport.
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