Is there a Louisville magazine that...

[Girl From The Country]

Originally Posted by missymomof3

I don't know the first thing about starting a magazine.

What one woman can do, another can do.

[stx12499]

Originally Posted by missymomof3

I don't know the first thing about starting a magazine. I guess it is aggrivating that we in this part of town feel like the red headed step children of the city so much that even a magazine named after its own city tries to forget they are there Just out of curiousity, are you from here?

Missy, honestly, what are attractions in the south end that can be featured in an UPSCALE magazine. Notice the advertisers in there are all upscale from plastic surgeons to fine dining to high end retail of which the south end has virtually none.

Obviously, you don't get the concept of city magaiznes, or else you have not traveled to many major cities. City magzines promote upscale stuff and sell to a well to do demographic. You could probably sell Louisville magazine door to door in PRP for a dollar, which is about 20% newestand price, and you would be lucky to sell 20 magazines. The demographic just isn't there. The same goes for other major cities. Chicago magazine focuses almost without exception on upscale stuff downtown and on the northside. The southside of Chicago, like the south end of Louisville, is not the demographic for this type of magazine. Period.

[missymomof3]

Originally Posted by stx12499

Missy, honestly, what are attractions in the south end that can be featured in an UPSCALE magazine. Notice the advertisers in there are all upscale from plastic surgeons to fine dining to high end retail of which the south end has virtually none.

Obviously, you don't get the concept of city magaiznes, or else you have not traveled to many major cities. City magzines promote upscale stuff and sell to a well to do demographic. You could probably sell Louisville magazine door to door in PRP for a dollar, which is about 20% newestand price, and you would be lucky to sell 20 magazines. The demographic just isn't there. The same goes for other major cities. Chicago magazine focuses almost without exception on upscale stuff downtown and on the northside. The southside of Chicago, like the south end of Louisville, is not the demographic for this type of magazine. Period.

I guess. I guess I shouldn't have assumed that a magazine called Louisville would only cater to a few. Oh well.

[JefferyT]

Louisville Magazine was called that for a reason.

It started out as a publication of the Chamber of Commerce back in the 1960s combining business things with features. Sort of like a mix of corporate report combined with Sunday supplement, so it was always fairly well-designed. Back in it's CoC days it had sort of a public policy agenda as well as business news, mixing articles like "Big Gun in Louisvilles Economy" (about Naval Ordnance) and "Reaching for Regionalism" (about things like KIPDA and councils of governments). It also did things on urban revitalization (the first concepts for re-use of west Main was published in Louisville).

Eventually the magazing became more features-lifestyle oriented and it was eventually spun off by the CoC as a for-profit publication. Don't know who owns it now.

The CoC sponsored publication was one way city magazines started (other cities had these too).

The other was new jouranlism for the 1960s generation, which had a more investigative but also more hip/lifestyle vibe. 'Cleveland' magazine got started this way, as did 'California' (started out as New West). As the 1960s counterculture became more affluent and mainstream these magazines morphed into the upscale lifestyle mags we know today, though they sometimes still have some investigative reporting.

Louisville had one of these, too, 'Louisville Today', which was a short-lived competitor to 'Louisville'. It had somewhat more youthfull hip feel to it, and was published by John Yarmuth, before he went on to start LEO. The old LEO had a bit of the 'Louisville Today' flavor, but in newsprint and black & white, so one can see it as a weekly paper sucessor to a monthly glossy (I say monthly but im not sure on 'Today' s frequency).

So thats a brief history as to why Louisville is called Lousivlle rather than East End (which could be a plausible re-titling, though we'd all laugh at the pretentiousness of it all)

[missymomof3]

Thank you Jeffery for the information

[stx12499]

Originally Posted by JefferyT

Louisville Magazine was called that for a reason.

It started out as a publication of the Chamber of Commerce back in the 1960s combining business things with features. Sort of like a mix of corporate report combined with Sunday supplement, so it was always fairly well-designed. Back in it's CoC days it had sort of a public policy agenda as well as business news, mixing articles like "Big Gun in Louisvilles Economy" (about Naval Ordnance) and "Reaching for Regionalism" (about things like KIPDA and councils of governments). It also did things on urban revitalization (the first concepts for re-use of west Main was published in Louisville).

Eventually the magazing became more features-lifestyle oriented and it was eventually spun off by the CoC as a for-profit publication. Don't know who owns it now.

The CoC sponsored publication was one way city magazines started (other cities had these too).

The other was new jouranlism for the 1960s generation, which had a more investigative but also more hip/lifestyle vibe. 'Cleveland' magazine got started this way, as did 'California' (started out as New West). As the 1960s counterculture became more affluent and mainstream these magazines morphed into the upscale lifestyle mags we know today, though they sometimes still have some investigative reporting.

Louisville had one of these, too, 'Louisville Today', which was a short-lived competitor to 'Louisville'. It had somewhat more youthfull hip feel to it, and was published by John Yarmuth, before he went on to start LEO. The old LEO had a bit of the 'Louisville Today' flavor, but in newsprint and black & white, so one can see it as a weekly paper sucessor to a monthly glossy (I say monthly but im not sure on 'Today' s frequency).

So thats a brief history as to why Louisville is called Lousivlle rather than East End (which could be a plausible re-titling, though we'd all laugh at the pretentiousness of it all)

When I moved here, the east end already had a very successful weekly paper, the St Matthews Voice-Tribune. It has recently changed its name to the Louisville Voice-Tribune but its focus is clearly on the east end's social scene, which IMO is a very southern attribute of Louisville (which often feels much more Midwestern in the older parts IMO).

To Missy, I believe there are some weekly suburban papers that focus on the south end. I cant recall the name, but I think the Valley Report and others would know. There is one for the Fern Creek Area too, I think.

[tomocox]

Additional information about ownership of Louisville Magazine:

Kentucky Secretary of State file about Dan Crutcher, owner.

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