Quote:
Originally Posted by meltinjohn
Well IMHO I never knew Lowell in my time of living as being the kinda place who would want this kinda thing, but I do believe there is an element of it (small) that might be interested. It may work closer to Boston tho since Lowell is a bit further and wont attract the Boston crowds.
Arlington might be better for it crowdwise.
Do you know anyone who would give a very weird donut shop business with unheard of flavors?
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I think it can thrive just about anywhere. It's a doughnut shop, not a mega upscale shopping mall. The key is doing it properly. You need a successful business model and a product that will sell to a target demographic (in the case of doughnuts, just about everyone is the target demographic). In a city like Lowell (one on a "rebound" and fighting for businesses), there should be MANY ways to get the word out there that your opening. If you're product is good enough, Lowell is small enough for word to travel quickly.
If your doughnuts are good (and just about ANYTHING beats Dunkin Donuts) and your prices reasonable, you'll be successful. I would certainly try your product and if it was good, I'd be back again.
Create a product that will sell, advertise, and provide good customer service. Also make sure your location is good and you're WELL MARKED... (too many business fail because no one can find them).
I think that with the right precautions, this could be very successful. We don't have "West Coast" (specifically PacNW) doughnuts here. I remember a little shop in Portland OR that was wonderful and some of the flavors were SO weird. If you open a shop like this, I'd swing by on my way home from Maine for sure. In fact, given Lowell's location and the number of commuters that pass through and use Lowell as a way to get to Boston (via rail), you could find yourself quite a niche if the product is unique enough.