Secretly awesome? I've been preaching this to hundreds of deaf ears for too long, calling it "Poor man's San Francisco". Without the steep hills, scenery, proximity to the ocean, it would be another Hermosillo.
The biggest mistake Tijuana ever made was making gambling illegal back in the 30's. Given time, and major investments, it could have rivaled or surpassed Las Vegas, an Atlantic City of the West, if nothing else.
But, I'm forever hopeful Tijuana will shine like the brightest star in the sky some day! I wish them all the luck in the world in re-inventing itself!