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Old 02-21-2009, 09:52 PM
 
Location: The world, where will fate take me this time?
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Here is the data of an study realized by Mexican Asociation of Market Research and Public Opinion (AMAI) (http://www.consulta.com.mx/interiores/99_pdfs/17_articulosinteres_pdf/ai_200602_NSEAMAI.pdf - broken link) This asociation developed in 1994 a clasification that allows the mexican research industry to count with an homogeneous criterion to study, classify and explain their markets.

To standarize this measure, the AMAI defined 13 specific variables established by the committe of Socio Economic Levels.

The Variables are:
1. Last year of studies of the family's head.
2. Number of lightbulbs at home.
3. Number of rooms (without bathrooms).
4. Number of baths with shower inside the home.

Possesion of:
5. Cars
6. Boiler.
7. Kind of floor.
8. Vaccum Cleaner.
9. Computer (PC).
10. Microwave oven.
11. Washing machine.
12. Bread toaster.
13. DVD player.

With this 13 variables 6 levels were assigned.

A/B: Upper Class –
This is the segment with the highest life standards. The profile of the family head of these homes. is composed by individuals with an education level of Bachelors or higher. They live in luxury houses or apartments with all the services and ammenities.
C+: Upper Mid – This segment contains those with income and/or lifestyle slightly superior to those of the middle class. The profile of the family head of these homes is of individuals with an educational level of Bachelors degree. Generally they live in houses or apartments of their own, some are luxury homes and they have all the ammenities.
C: Middle Class – This segment contains what is tipically known as middle class. The profile of the family head of these homes is of individuals with an educational level of highschool mostly. Homes belonging to this segment are houses or apartments that can be owned or rented with some ammenities.
D+: Lower Mid – This segment includes those homes with income and/or lifestyle slightly inferior to those of middle class. They posses the best life standards among the lower class. The profile of the family head of these homes is composed of individuals with an educational level of junior high or elementary school completed. Homes belonging to this segment are, in their majority owned; although some people rent the property and some are social interest homes.
D: Low – This is the middle segment of lower classes. The profile of the family head of these homes is formed by individuals with an educational level averaging elementary school (complete in most cases). Homes belonging to this segment are owned or rented like, tenement houses and social interest habitational units or they are under frozen rents.
E: Lowest - This segment is not usually included in marketing segmentation. The profile of the family head is of individuals with an educational level of unfinished elementary school. These people usually lack properties, so they live or use other resources to adquire housing. Usually many generations live under the same roof, and they are totally frugal

With base on this criteria, the distinguished aspects of the socio economic composition of Mexico are:

1. Monthly family income per socio economic level in the country is estimated around $0.00 to 179 (USD) For level E; from 180 to 452 (USD) for level D;from 453 to 773 (USD) For level D+;From 774 to 2333 (USD) for level C;from 2334 to 5666 (USD) for Level C+ and from 5667 or more (USD) for Level A/B.

2. From the total of urban nuclea with more than 40,000 inhabitants, 7.5% belongs to A/B 13.6% to level C+ 18.8% to C;32.6% to D+;19.5% to D and 8% to E

3. The average educational level of family per socio economic level it's in its major percentage of finished Bachellors degree for level A/B;Incomplete Bachellors for level C+;Associates degree or Unfinished bachellors for C;finished elementary or unfinished highschool for D; Finished elementary for D and unfinished elementary for level E.

Translated from
Dosis Mexicana de Realidad: Distribucion de los niveles socioeconomicos en Mexico

The entire study is available (in spanish) in pdf for download here.
Distribucion de Niveles Socioeconomicos en Mexico
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